Notion Capital

"Every major social platform is becoming shoppable, and every global brand will need infrastructure to make social commerce deliver. We know from our experience at TikTok Shop both the scale of the opportunity and the structural challenges enterprises face. Unbox is building the platform to power sustainable growth in this new channel, helping the world’s biggest brands sell through social with confidence."

"GoodFit was built to solve these challenges in a market being transformed by automation and AI,"

"Every Trust we meet tells us the same story: they need qualified staff now, but they cannot risk patient safety or compliance. Our platform gives them speed without compromise, predictability without cost inflation, and sustainability where locum dependency has become unsustainable. TERN Group’s mission is for every placement to set off a chain reaction: anurse arriving on time means a ward runs smoothly, which means patients get treated faster. This raise enables us to make those chain reactions happen at scale, across the UK and beyond."

"We don’t sell a platform; we sell a solution. Our AI agents are paired with humans-in-the-loop to ensure 100% accuracy. Peace of mind doesn’t come from a tool; it comes from a result. That’s why we win against consultants because they don’t just sell software, and neither do we."

"Notion and Mercury are exceptional B2B investors with a strong track record of backing category-defining companies, and we’re thrilled to partner with them. Combined with a16z’s leadership, and Albion and CMCC’s deep expertise, we have the network, experience, and momentum to scale globally and help unlock access to dollar-based savings for individuals historically outside the reach of traditional financial systems."

"Our world runs on nature-based commodities, yet information on the physical source of these assets remains largely invisible to the systems that depend on them. Data informs the flow of capital, and at Treefera we equip enterprises with the clarity to strengthen supply chain resilience, secure future revenue, and scale the upside of regenerative practices. With defensible real-time insights on commodities, ingredients and carbon from the first-mile, businesses can not only have clearer sightlines into sourcing but mitigate risk and ensure compliance. This backing led by Notion Capital enables us to accelerate our mission globally for the benefit of business and planet."

"We created Origin because global benefits teams urgently need clarity, efficiency, and control. Our AI-powered platform, Origin, turns vast, fragmented benefits data into a single source of actionable insights, enabling immediate cost savings, strategic decision-making, and better employee outcomes. Origin empowers HR leaders to transition from administrative complexity to strategic clarity, optimizing one of their organization’s largest investments."

"Manufacturing is the backbone of economic prosperity, national security and our collective purpose as humanity. Yet our industrial base is dying. We’re building a new model, one that decentralises production while driving efficiency through software and automation. With support from top investors who share our vision, we are forging industrial acceleration for the West."

"We are incredibly excited to have the support of such highly respected Fintech investors as we enter this next phase of growth. This investment is a testament to the progress we’ve made, working with forward-thinking clients across multiple sectors within the UK workforce. But we are just getting started; Aslan will fundamentally change the way that we all get paid, and how companies reward their people."

"Traditional industries have been left behind by the digital revolution due to the complexity of their operational challenges. Cogna’s mission is to empower these sectors with precision software technology that addresses every unique company pain point on its own terms, enabling immediate productivity gains. This funding allows us to bring our technology to more industries and help organisations reduce bottlenecks and free their expert teams from arduous manual tasks, unlocking their vast untapped potential."

"Ferovinum’s platform leverages technology to give small and mid-sized players in the drinks industry access to funding, and an integrated set of supply chain services. In this way they enable their customers to compete more effectively with the large corporates and, ultimately, to unlock growth. We couldn’t be more excited to invest in this industry disruptor."

"With the hospitality sector facing unprecedented challenges, we believe our mission to help every pub and bar maximise their potential with live music is more important than ever. Our platform has already helped hundreds of venues improve customer satisfaction, drive footfall and increase sales while giving thousands of artists an easier way to earn money gigging. We’re just getting started and the investment announced today will help bring the benefits of live music to more communities in towns and cities across the UK."

"It’s always exciting when we hear about entrepreneurs who have landed on a truly untapped market. That’s what the team at Symbe has done. Every single company in the world is selling something. But very few have explored how AI and machine learning can turbocharge that process, whilst protecting the trust and personalisation that ultimately help teams win. Symbe’s technology will usher in a new frontier when it comes to how companies position their offering and ultimately close deals. We’re very excited to back this talented trio of founders at the beginning of their journey."

"This pivotal moment is only possible because of the support of our investors, the guidance from our regulators and the commitment of our people. A big thank you to all our existing investors and a warm welcome to all our new investors. We look forward to working with all our investors in this exciting new chapter for Griffin"

"Cadent is dedicated to leading the gas industry in the UK and globally in managing gas escapes more effectively. Our focus is on ensuring safety, reliability, and efficiency for the ultimate benefit of our customers. Cogna’s rapid delivery of innovative software solutions, are proving to be key to this approach. Their technology will enable us to respond more quickly and effectively, marking a pivotal shift in our operations. We see this approach as the future of the industry, where speed, efficiency and performance for customers are paramount."

"Despite one of the toughest fundraising environments for tech companies in the recent past, this funding round was significantly oversubscribed. Vortexa has doubled its valuation since its Series B funding round in 2021 and, having grown three times faster than the median SaaS business over the last year, is near profitability with an immense untapped market opportunity ahead. It is truly a privilege to partner with Morgan Stanley Expansion Capital. We have been extremely impressed with the caliber of the team, who saw past the complexity of the industries Vortexa serves and recognized our unique opportunity to create value and impact globally. I am excited to work with the Expansion Capital team to build the future of the company."

"HR and People teams are responsible for so many vital things – from culture to compensation. But too many colleagues see them as just a route to key information, like their payslips and P60s. This means HR teams are drowning in fiddly, low-value admin tasks. Harriet AI is freeing them from this burden; allowing HR teams to focus on their real purpose and show how valuable their role in a company really is."

"Building my first startup straight out of university and scaling it to a team of over 500, I knew we had to become an effective learning organization. Yet I couldn’t find a simple way to equip our teams with the learning opportunities they needed to continuously grow their skills, learn more, and move faster."

"The companies that win big in the next decade will be those that proactively build closer, more authentic relationships with their user community. Outverse will offer companies a complete ecosystem for staying close to their customers, enabling a new generation of iconic products and businesses to emerge."

"Although there is 8x more spent on assisted reproductive technology (ART, including IVF, IUI, ICSI, etc) in Europe over the US, there are three unicorn companies in the US and none in Europe. It’s clear that there is a massive opportunity for a team with commitment to better outcomes to make a significant impact. We believe we have found this in Fertifa and are excited to see what can be achieved."

"This funding round not only validates our mission and strategy but also equips us with the resources to continue to deliver our innovative banking solutions to more customers."

"In a more challenging software market, SaaS businesses are balancing growth with profitability, making pricing an ever-more valuable lever. Hybrid and usage-based pricing are now firmly in the spotlight because of their ability to deliver better customer experiences while reducing churn and increasing revenue, and as their popularity continues to grow, the opportunity for m3ter is obvious. Today’s funding enables us to take our ambitions to the next level, making new pricing models accessible for every software business that needs them."

"In the current economic climate, there is a lot of pressure on CROs and sales teams to ensure revenues are predictable. When it comes to CRM systems, sales representatives can often feel overwhelmed and struggle to prioritise tasks while team leaders become increasingly anxious due to the lack of visibility. All of this can result in winnable deals being lost. With Superlayer’s best-in-class analytics, dashboards and integrations, available out of the box, teams can get hold of pertinent RevOps insights at the click of a button, allowing them to build replicable and successful sales processes."

"Cledara is a result of my life-long desire to start a company that focussed on helping people"

"We’re thrilled to be working with Notion Capital and to have someone of Stephen’s calibre join our board. His experience fits perfectly with our vision to blend the worlds of banking and technology in one powerful platform,"

"We’ve been following Hokodo since the beginning and made an initial investment as part of their Series A. We’re delighted to lead their Series B and double down on our support of Hokodo,"

"Security risks aren’t limited to an organization’s cloud infrastructure. Adjacent components such as third-party software packages used in applications, software development practices, and code repositories are all examples of risk areas in modern tech ecosystems. Most of the time, companies assess risk in each of these areas in isolation, based on skillsets in the team or available resources. The result is a fragmented security function, with no clear understanding where weaknesses lie and what their impact truly is."

"The opportunity in software is enormous, with tens of thousands of incredibly innovative businesses bringing great products to market every year. Unfortunately, many SaaS companies still find their growth hindered by the operational challenges that arise when scaling; from handling subscriptions management or tax compliance to localizing payment options in every market. Paddle was created to remove these invisible barriers so that SaaS companies can just focus on building and selling software. 2021 was a fantastic year for us, but we are only just getting started. We have big plans for 2022 and beyond and we’re delighted to have the backing of so many fantastic investors who all share our vision."

"It’s been a tough two years, however, very inspiring to watch our incredible team pull together in extreme circumstances to support our creators through the hardest time of their businesses to come out of this stronger than ever."

"We're delighted to have secured this substantial funding round which signifies the start of Admix Phase 2. This funding round validates the incredible hard work which the entire team has worked so tirelessly to reach. We see the internet entering a new stage: Web 3.0 or the metaverse, characterized by real-time 3D interactions and a new creator economy, spearheaded by the video games industry. We are establishing In-Play as the monetization layer for gaming and the metaverse. While many players in our industry are essentially agencies, Admix is building critical infrastructure for creators to monetize their content in the best way possible."

"When a world class team of repeat founders builds a well differentiated product in a huge, under-digitized market, it’s a no brainer to partner with them. We’re beyond excited to be on board and look forward to supporting them in building a category leader."

"The life insurance industry is ripe for transformation. For too many years, life insurance has focused solely on paying out a lump sum upon death. It is now time to reimagine the very nature of life insurance by putting ‘life’ first, and inspiring members to live their best lives every single day, using insurance as a tool to enhance their physical, mental and financial wellbeing,"

"We believe the Easol team has developed an incredible solution which has become the go-to platform for the world’s best experience creators who are passionate about the experience they deliver every day and not just selling things. Ben’s and Lisa’s deep domain expertise has already translated into rapid commercial growth with high demand that this round will support with more resources in product, marketing, sales and increasing the company’s global footprint. It’s rare for a company at their stage to have such strong signs of product-market fit. In fact, their SaaS metrics are some of the best we’ve ever seen."

"The combination of state-of-the-art technology with energy markets expertise provided by Vortexa is unlocking immense value for our clients, partners and society – our success is a reflection of theirs"

"As retail businesses from across the globe recover from the impact of Covid-19, trading online has gone from being a ‘nice-to-have’ to a ‘must-have’ for retailers. Digitising back office operations is a critical step towards transitioning to online commerce – and through investing in high growth, cloud solutions like Brightpearl, we are committed to supporting our customers to not only make that switch quickly and easily, but to also grow and compete"

"We are delighted to welcome LCIF2 as an investor in KisanHub. This investment will enable us to grow the business in the UK and Europe and strengthen our links with local and national governments"

"We are witnessing a systemic shift within software, with the ‘growth at any cost’ mindset gradually being replaced by a realisation that businesses must scale more efficiently and with clearer purpose. We’ve been extremely impressed with Christian and Harrison’s ambition and Paddle’s growth to date and we believe they are defining a new category with Paddle’s Revenue Delivery Platform — one that will be critical to helping companies adapt to change while empowering them to take advantage of the huge acceleration in demand for digital products. With more than two decades investing in the SaaS and payments sectors, FTV will bring the best of our domain expertise to accelerate Paddle’s exciting growth."

"The need to digitise operational and non-financial risks is now more important than ever for the financial services sector, with the Covid-19 crisis shedding fresh light on the need for data to manage existing and emerging risks. We are seeing a collective desire from the industry for a solution built on collaboration and sharing of information and Acin’s approach is transformative in its ability to deliver this. This funding will enable us to accelerate our growth to meet the demand and needs of our clients."

"Many years ago we set out to build a platform that would empower programmatic digital trading with levels of creativity not otherwise seen, while baking in as automated features, optimum solutions for real-time fraud management. It has taken a long time but we are truly excited to now be in market with what many say is a game-changing offering. Being able to close a round at this particular time is a testament to that technology offering and the belief shown by existing and new investors alike. I am also thrilled to welcome the Angel CoFund to the business."

"Ensuring there are Matrix apps out there which provide a credible alternative to Slack and WhatsApp will make it the natural successor to today’s instant messaging applications. New funding will allow New Vector to keep investing in Matrix products and services that will fuel growth of the network."

"It’s been an incredible privilege to work with such a great team building yulife over the past three years and we’re confident that the further funding will allow us to fulfil our vision of making life insurance a force for good. We’re grateful to receive backing from investors with whom we are so deeply aligned, and believe this will help us promote our proposition to inspire lasting, healthy change in people’s lives."