GoodFit raises £9.6m in Series A funding led by Notion Capital to expand its go-to-market platform
The funding round was led by Notion Capital and will be used to broaden platform access and accelerate product development.
GoodFit provides an AI-driven data platform designed to help commercial leaders shape their go-to-market strategies. The company equips revenue teams with configurable data to improve customer targeting and campaign execution.
GoodFit has secured £9.6m in Series A funding led by Notion Capital, marking the company's first external capital raise. Participation in the round also came from Salica Investments, Inovia Capital, Robin Capital, Common Magic, and Andrena Ventures. The company intends to deploy the fresh capital to broaden access to its platform beyond its initial base of early users and to accelerate the development of agent-driven capabilities for revenue leaders.
Founded in 2020 by former Paddle executives Harrison Rose and Aleksander Bury, the London-based business builds on data engines originally developed internally at Paddle. GoodFit combines proprietary market information with first-party performance metrics to assist companies such as Personio, Clari, and Chili Piper in refining their target accounts and optimising acquisition costs.
From the founder
"GoodFit was built to solve these challenges in a market being transformed by automation and AI,"
Harrison Rose
CEO and co-founder at GoodFit
Investor perspective
"We saw what Aleks and Harrison were building inside Paddle and were thrilled when they decided to productise it for the broader market, knowing how well they would execute independently. GoodFit has demonstrated clear demand, which we have seen from within our own portfolio, and the team’s ability to do this while bootstrapped is even more impressive. They are sitting on top of a huge market opportunity with the rise of automation and AI in sales, one we know Aleks and Harrison will take advantage of as experienced operators."
Itxaso del Palacio
General Partner, Notion Capital
Use of funds
- 01Continue product development
Investors
Itxaso del Palacio
Notion Capital
Salica Investments
Inovia Capital
Robin Capital
Common Magic
Andrena Ventures