The funding round was led by Elefund with participation from multiple venture firms to support expansion into the metaverse.

Admix
Admix develops in-play monetisation technology for video games and virtual worlds.
$26.2MTotal raised
Admix provides in-play monetisation solutions that seamlessly integrate non-intrusive product placements into video games. The platform bridges the gap between gaming content and global brands.
Categories
Founders
SH
Sam Huber
CEO
JB
Joe Bachle-Morris
COO and Co-Founder

Samuel Huber
CEO and Co-founder
Samuel brings engineering and founding experience, having previously worked as a Formula One engine strategy engineer at Mercedes AMG High Performance Powertrains and led Admix as CEO and co-founder.
Investors
- $25.0M
- £1.2MMSMarcus SegalLeadNMNigel MorrisLead
Funding history
$25.0M
£1.2M
The extension round follows a recent raise earlier in the year and brings total Series A funding to £8.5m.


