Admix

Admix develops in-play monetisation technology for video games and virtual worlds.

New York, NY, USA—Founded 2018—Website

$26.2MTotal raised

Admix provides in-play monetisation solutions that seamlessly integrate non-intrusive product placements into video games. The platform bridges the gap between gaming content and global brands.

Founders

Sam Huber

CEO

Joe Bachle-Morris

COO and Co-Founder

Samuel Huber

CEO and Co-founder

Investors

Series B26 October 2021
$25.0M
E
ElefundLead
Force Over Mass
DIP Capital
Notion Capital
Speedinvest
RC
Rocket Capital
CN
Colopl Next
SV
Sure Valley Ventures
SV
Sidedoor Ventures
KC
Kuvi Capital
Series A23 September 2020
£1.2M
MS
Marcus SegalLead
NM
Nigel MorrisLead

Funding history

Series B26 October 2021

$25.0M

Admix raises $25m in a Series B round led by Elefund to scale its in-play monetisation platform globally.

The funding round was led by Elefund with participation from multiple venture firms to support expansion into the metaverse.

Series A23 September 2020

£1.2M

Admix secures £1.2m Series A extension led by Marcus Segal and Nigel Morris

The extension round follows a recent raise earlier in the year and brings total Series A funding to £8.5m.