Pre-Seed2 February 2023

Superlayer secures £1m pre-seed funding from Triple Point Ventures and Concept Ventures to grow its team and product

The London-based B2B sales startup raised £1m in a round co-led by Triple Point Ventures and Concept Ventures.

£1.0MPre-Seed

Superlayer provides a modern pipeline management platform designed for sales leaders and teams. The software offers comprehensive stack visibility, deal dynamics inspection, and automated note-taking.

Superlayer has secured £1m in pre-seed funding to develop its sales pipeline management platform and expand its team. The investment round was co-led by Triple Point Ventures and Concept Ventures, with additional participation from Notion Capital, Accel, Exor Seeds, and various angel investors.

The London-based startup intends to direct the capital towards product refinement and headcount growth. The company provides sales leaders with analytical dashboards and forecasting tools intended to streamline pipeline oversight and deal management.

Founder and chief executive Federico Samuelly established the business in 2021 following roles at several startups. The platform addresses visibility challenges within existing CRM systems by aggregating data for sales teams.

From the founder

"In the current economic climate, there is a lot of pressure on CROs and sales teams to ensure revenues are predictable. When it comes to CRM systems, sales representatives can often feel overwhelmed and struggle to prioritise tasks while team leaders become increasingly anxious due to the lack of visibility. All of this can result in winnable deals being lost. With Superlayer’s best-in-class analytics, dashboards and integrations, available out of the box, teams can get hold of pertinent RevOps insights at the click of a button, allowing them to build replicable and successful sales processes."

Federico Samuelly

Founder and CEO at Superlayer

Investor perspective

"We’re very excited to partner with Fede and the team on the next stage of their growth journey. There are few tools in the B2B market for companies that want to easily understand the performance of their sales teams, inspect their pipeline, forecast their revenues or proactively reduce churn. Instead, data is ‘stuck’ in existing systems – most often the CRM – where sales teams struggle to analyse the data without assistance from business analysts or sales operations team members. Superlayer is building a much-needed solution, enabling sales leaders to make the most of the data in their existing CRM and sales stack without writing code or hiring a team of business analysts."

Seb Wallace

Investment Director, Triple Point Ventures