£50.0M
Target Global led the £50m Series B round to support product development and global expansion.
yulife
yulife provides life insurance that incentivises everyday healthy habits.
£60.0MTotal raised
yulife is a London based life insurance company that integrates wellness into employee benefits through a mobile application. The firm combines traditional group life cover with incentives that reward everyday healthy habits.
Categories
Founders
Sammy Rubin
founder
Sammy brings insurance operating and founding experience from YuLife, Vitality UK, and Policy Portfolio.
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Jaco Oosthuizen
Founder
Jaco brings founding and executive experience from YuLife, alongside earlier roles in innovation strategy at MMI Holdings and Exponential Ventures.
LinkedIn
Jonathan Roomer
Founder
Jonathan co-founded YuLife, where he serves as head of customer success. His background includes startup advisory roles at KPMG UK and council membership at Insurtech UK.
LinkedIn
Josh Hart
Founder
Josh brings product, technology, and founding experience from YuLife and Chelsea Apps Factory.
LinkedIn
Sam Fromson
Founder
Sam serves as co-founder and chief operating officer at YuLife, having previously held operational and analytical roles across finance and investment firms.
LinkedInInvestors
- £50.0M
- £10.0M
Funding history
£10.0M
The financing round was led by Creandum with participation from MMC Ventures, Notion Capital and existing backers.