Portfolio
3
companies
Admix
Admix develops in-play monetisation technology for video games and virtual worlds.
Atlantic Money
Atlantic Money provides low-cost international money transfers for retail customers.
Fidel
Fidel provides an API that connects developers to major card networks for real-time payment data.
Serik Kaldykulov
Founder and Managing Partner
Serik is the founder and managing partner at Elefund. He also invests in several technology companies, including Groq, Harmonic, and Alpaca.
LinkedInThe round was led by Amplo and Ribbit Capital to support the platform launch.
"Unlike our competitors, we are not subsidising costs associated with products and services that our customers have little interest in. It’s a simple pitch – with Atlantic Money all transfers up to £1,000,000 receive the live mid-market currency rate for a flat fixed-fee of £3, delivering savings of up to 99% versus all our competitors."
The funding round was led by Elefund with participation from multiple venture firms to support expansion into the metaverse.
"We're delighted to have secured this substantial funding round which signifies the start of Admix Phase 2. This funding round validates the incredible hard work which the entire team has worked so tirelessly to reach. We see the internet entering a new stage: Web 3.0 or the metaverse, characterized by real-time 3D interactions and a new creator economy, spearheaded by the video games industry. We are establishing In-Play as the monetization layer for gaming and the metaverse. While many players in our industry are essentially agencies, Admix is building critical infrastructure for creators to monetize their content in the best way possible."
The investment round was co-led by Nyca Partners and QED Investors to support international expansion and product development.
"Though the card networks have built extremely robust infrastructure, alternative payment methods are evolving and consumer choice will be driven by value. Our goal at Fidel is to supercharge innovation by empowering everyone in the ecosystem. By making it easy for developers to build on top of the infrastructure, the card networks stay relevant. By removing the barriers to entry for developers, applications can be brought to market more quickly. That drives value back to consumers, who get the same benefits and user experience they are used to receiving with other online services."
