Mercuri is an early-stage venture capital fund that leads pre-seed and seed funding rounds for UK companies at the intersection of media, entertainment and AI.
Portfolio
7
companies
Electric Twin
An artificial intelligence platform building synthetic audiences to model human behavior.
Human Native AI
Human Native AI operates a data marketplace providing developers with licensed training material.
Ittybit
Ittybit provides APIs and AI-driven tools for managing large media files.
Literal Labs
Literal Labs builds high-performance logic-based artificial intelligence models that are faster and more energy efficient than neural networks.
Made With Intent
Made With Intent builds an artificial intelligence platform that predicts online customer purchase intent for retailers.
Mozart AI
Mozart AI develops a generative audio workstation designed to assist musicians and creators.
James Pringle
Principal
The Liverpool City Region technology platform raised £2.4m led by NPIF II, PXN Equity Finance to double its headcount and scale internationally.
"Too many brands are only looking at page views, time on site and clicks as their go-to metrics without tapping into their customers’ level of intent, leading to missed opportunities. Intent data not only reveals each visitor’s mindset, but because it updates as they shop, it lets you deliver experiences right at the optimal moments."
The funding round was led by Atomico and will support international expansion and product development.
"Electric Twin was born from our experience leading through crisis, where we spotted a common problem: too many decisions had to be made with incomplete information. We wanted to build a solution that allows leaders to understand their audiences better than ever before – to speak to them instantly, ask them anything, and predict how they will behave. This investment will enable us to scale our vision and put synthetic audiences at the heart of business strategies."
The oversubscribed seed round was led by Balderton Capital and will support team expansion and product development.
"The creative process has always been integral to music-making and to music’s role in shaping global culture. Far from replacing creativity, AI is levelling up that adrenaline-filled process through which musicians compose and discover the right sounds. Mozart AI is building powerful generative tools for the next era of collaborative music creation that will enable every artist – from casual creators to professional producers – to turn any idea into a release-ready song in minutes, with commercial rights. We’re building toward a world where a spark of creativity – a guitar riff, a melody, an idea – can be transformed into a fully produced, monetisable song with a professional music video, without requiring technical knowledge or fragmented tools."
The seed round was led by Mercuri with backing from Love Ventures and Notion Capital.
"Every major social platform is becoming shoppable, and every global brand will need infrastructure to make social commerce deliver. We know from our experience at TikTok Shop both the scale of the opportunity and the structural challenges enterprises face. Unbox is building the platform to power sustainable growth in this new channel, helping the world’s biggest brands sell through social with confidence."
Northern Gritstone and Mercuri co-led the pre-seed round to help the Newcastle-based artificial intelligence firm commercialise its technology.
"We’re at a pivotal moment for AI with adoption continuing to accelerate alongside sustainability and cost concerns. Our logic-based AI offers a new solution for those that want and need high-performing AI that is faster, more energy efficient and more explainable than what’s currently available via neural networks. This funding comes at a time when we’re ready to significantly speed up our product development and will enable us to bring our first product to market later this year."
