Unbox raises £1.2m from Mercuri to build social commerce infrastructure.
The seed round was led by Mercuri with backing from Love Ventures and Notion Capital.
Unbox provides a social commerce management platform that helps global brands and agencies scale creator engagement and drive sales. The company processes shoppable video data to build proprietary intelligence for enterprise social commerce.
Unbox has secured £1.2m in a seed financing round led by Mercuri, with participation from Love Ventures and Notion Capital alongside various angel investors. The capital supports the continued expansion of the company's commercial and technical teams as it builds out enterprise infrastructure for the expanding social commerce sector. Founded by former TikTok Shop executives, the business aims to provide unified management tools for global brands navigating shoppable content across major platforms.
From the founder
"Every major social platform is becoming shoppable, and every global brand will need infrastructure to make social commerce deliver. We know from our experience at TikTok Shop both the scale of the opportunity and the structural challenges enterprises face. Unbox is building the platform to power sustainable growth in this new channel, helping the world’s biggest brands sell through social with confidence."
Hugo Soul
Co-founder and CEO at Unbox
Investor perspective
"We have been investing in the creator economy for eight years and we are excited to be now backing Unbox. Our thesis is underpinned by the founders’ depth of experience and the acceleration of social commerce we are seeing across platforms. Brands are looking for better ways to work with creators and Unbox’s data-driven approach is well positioned to meet this increasing demand."
Alan Hudson
Founding General Partner, Mercuri
Use of funds
- 01Grow the team
