Origin raises £15.7m in Series A funding led by Felix Capital to expand internationally.
The Series A round was led by Felix Capital with backing from Acadian Ventures and Notion Capital.
Origin provides an artificial intelligence native platform designed to help global organisations manage and optimise employee benefits. The company operates from London to address inefficiencies in workforce spend across multiple international markets.
Origin has secured £15.7m in a Series A funding round led by Felix Capital. The financing also saw participation from Acadian Ventures, Notion Capital, and several angel investors including Tudor Havriliuc, Paul Daugherty, Jacqui Canney, and Laura Modiano.
The capital will be directed towards international expansion across the United States and Europe, alongside further development of the company platform and its artificial intelligence capabilities. This round values the business at $106m following its official market launch.
From the founder
"We created Origin because global benefits teams urgently need clarity, efficiency, and control. Our AI-powered platform, Origin, turns vast, fragmented benefits data into a single source of actionable insights, enabling immediate cost savings, strategic decision-making, and better employee outcomes. Origin empowers HR leaders to transition from administrative complexity to strategic clarity, optimizing one of their organization’s largest investments."
Chris Bruce
CEO at Origin
Investor perspective
"At Felix, our mission is to back founders who are empowering new ways of living and working – it’s at the heart of what we do. The benefits space is behind in AI adoption, and we believe Origin is uniquely positioned to lead the way. We have had a thesis in the future of work for some time due to the relational shift between employers and employees. We were drawn to Origin, having known Chris for years and been impressed by his unique track record in the global benefits space. The Origin team, thanks to over two decades in the space, is perfectly positioned to understand the clear need for transparency and simplicity in today’s complex market. With Cuido and its AI-powered benefits intelligence, Origin is not only empowering benefits leaders and employees, but also building the kind of forward-thinking product that moves the world forward. We’re proud to back Chris, Peter, and this experienced team."
Antoine Nussenbaum
Co-Founder and Partner, Felix Capital
Use of funds
- 01Expand into international markets
- 02Continue product development
