Seed9 May 2024

GigPig secures £1.3m in seed funding from Haatch Ventures and Notion Capital to expand its live music marketplace.

The investment round was led by Haatch Ventures and Notion Capital to support marketplace growth and new product development.

£1.3MSeed

GigPig operates a live music marketplace that connects hospitality venues with artists. The platform streamlines entertainment booking and management for pubs, bars and clubs.

Live music marketplace GigPig has secured £1.3m in seed funding to expand its operations across the UK. The round was led jointly by Haatch Ventures and Notion Capital, with participation from a syndicate of angel investors and industry experts.

The fresh capital will be directed towards creating new gigging opportunities for artists and helping venues increase revenue through live performances. The company also intends to roll out new data driven products, market insights for operators, and a dedicated mobile application for musicians.

Launched in June 2022, the Manchester based platform currently operates across more than 22 cities. It counts major brands such as BrewDog and Arc Inspirations among its users, having facilitated over 31,000 gigs to date.

From the founder

"With the hospitality sector facing unprecedented challenges, we believe our mission to help every pub and bar maximise their potential with live music is more important than ever. Our platform has already helped hundreds of venues improve customer satisfaction, drive footfall and increase sales while giving thousands of artists an easier way to earn money gigging. We’re just getting started and the investment announced today will help bring the benefits of live music to more communities in towns and cities across the UK."

Michael Forster

CEO at GigPig

Investor perspective

"When we met Michael and Kit we were deeply inspired by GigPig’s mission, rooted in their combined 30+ year industry experience of the grassroots and mainstream live music industries. We are invested in their vision to build an entirely new category that gives hospitality venues access to thousands of artists, with the ability to discover and book local talent at their fingertips. Not only does this give every pub or bar the opportunity to become a stage, but importantly it means artists will get more gigs, with faster and more reliable payments. In many ways I believe GigPig is fuelling a cultural movement, where for the first time in history venues and artists can connect at scale on a single digital platform. With millions of potential customers globally as the network scales, this was an incredibly compelling investment opportunity to fuel the next period of growth in the UK and internationally."

Chris Tottman

Partner, Notion Capital