YFM Equity Partners

"Our mission has always been to bring transparency to the student accommodation market – both for the students and for the sector. On the student side, we want every student to be able to choose where they study and live with confidence, powered by authentic, verified reviews from people with real experience. On the industry side, we have built a dataset that gives operators, investors and advisers the independent, accurate data they need to make optimal decisions. This funding enables us to invest in the platform to better support decision-making for the students and the sector. While researching mainland Europe and the US, we discovered similar challenges and are working with launch partners to expand the platform into these geographies. In the UK, we are further innovating the platform to enhance data-driven decision-making."

"Aura is well positioned at a point of structural change in the funeral services market. The team has built a differentiated, digital-first proposition that combines strong regulatory foundations with a high-quality customer experience. Importantly, they are doing so with a clear sense of purpose – helping to modernise and improve an industry that has historically underserved consumers. We were particularly impressed by the strength and ambition of the team, and their vision to build a broader end-of-life planning platform."

"TiPJAR was created to give the hospitality industry a fair, transparent and reliable way to manage tips, and to help meet evolving tipping legalisation, increasing demands for transparency and changing consuming behaviour. Over the past seven years, we’ve grown rapidly and established ourselves as the market leader in this space – so much so that no other tipping-focused platform has attracted this level of financial backing."

"It is fantastic to have new investors coming on board to help us on our mission to transform the business end of grassroots football across the UK, Ireland and across Europe by offering a better way to reduce administration and increase club income. Over the next two years we will be putting more boots on the ground, investing in new technology and continuing to improve the service and club development support our expert team provides."

"Fuuse continues to go from strength to strength. The team has built a scalable platform that’s helping shape the future of EV charging infrastructure in the UK and beyond. This follow-on investment reflects our continued confidence in both the business and its leadership as they deliver on their mission to make EV charging smarter, more efficient, and more accessible."

"Brokers, MGAs and (re)insurers are rushing to tap the fast growing cyber insurance market as cyber risk is now one of the most pressing challenges for consumers and SMEs globally. While working with global banks, I saw how larger corporations were using expensive and complex enterprise-level software and services and wanted to put these in the hands of more people. DynaRisk bridges that gap for the insurance sector, helping them protect their policyholders with industry-leading threat intelligence backed risk management and underwriting software, along with cyber incident response services. YFM quickly understood our vision and their support will be critical as we scale globally and continue to evolve our platform to meet growing demand."

"S4labour has built an impressive business with a clear product-market fit and plan to expand its market. As the hospitality industry continues to digitalise its operations, S4labour is well-positioned to expand its market share and deliver significant value to its clients. With Mark Jensen now on board and an exciting product roadmap, we see a fantastic opportunity to accelerate growth, and we are excited to support the team on this journey."

"WorkBuzz has made impressive strides since our initial investment, both in terms of revenue growth and product development. The team continues to demonstrate their ability to execute on an ambitious vision, particularly with the introduction of AI-driven features and their plans for expansion. We are excited to further support the company as it scales, strengthens its leadership team, and launches new products to help organisations better understand and engage their employees."

"Our partnership with YFM has been instrumental in driving Vypr’s growth and there is no clearer sign of potential than a major investor more than doubling its backing. With an excellent team here, a unique product roadmap, and enormous global opportunity, we can now deliver the next phase of our strategy and bring even greater value to our customers globally."

"This significant investment represents a transformative step in our company’s journey, fuelling our expansion and creating exciting opportunities for Northern Ireland’s job market. We’re thrilled to announce new positions spanning sales and marketing roles to drive our global reach, alongside cutting-edge technical roles that will shape the future of our smart technology as we advance our innovative product roadmap."

"We founded Xapien to bring transparency to business relationships, so that organisations of all sizes can truly know who they are working with. This investment will not only accelerate our cutting edge natural language processing and entity resolution technologies but also positions us at the forefront of a fundamental shift in compliance. We are transforming due diligence from a time-consuming, manual process into an efficient, precise, and comprehensive solution. Xapien is setting new standards in compliance, helping organisations worldwide to navigate complex regulatory environments with ease and confidence, ultimately creating better business practices and stronger ethical standards."

"YFM’s experience of working with innovation-led businesses has proved invaluable. The team immediately understood our vision and recognised our potential. With the backing of YFM, Par and our angel investors, we can continue to curate the future of EV infrastructure and help more customers to deliver an optimised, reliable and trusted EV charging experience."

"The biggest brands in the world have been relying on GEEIQ and this latest investment will turbo-charge our ability to support them further, as well as enabling us to tap into new business opportunities. We want to ensure that our company is as well positioned as possible to help visionary brands gain a data-driven and profitable presence in the virtual space."

"We’re proud of what we’ve achieved so far and are very grateful for the support of our clients and partners, but it feels like we’re just getting started."

"Every year, billions of dollars are wasted on laborious and time-consuming background research."

"If personalised care is to become an NHS-wide reality, there needs to be a fundamental shift in the way we approach healthcare. We see this latest support from our investors as confirmation of our role as a key enabler for these necessary changes. We’ve already proven how a digital-first approach can have a profound effect on productivity, evidenced by our substantial footprint in the NHS. Thanks to this latest investment, we are moving forward with some incredibly exciting projects, accelerating our journey to delivering truly modern healthcare."

"We are delighted to continue to partner with YFM for the next phase of our growth. I have greatly valued working with James and the YFM team as we have expanded our sales reach internationally and continue to help our customers to create impactful elearning by unlocking knowledge from any employee."

"the AutomatePro team has built a world class SaaS product that’s delivering significant value to some of the largest and most complex organisations. Intelligent automated testing is a key feature of DevOps best practice and has become a necessity for organisations looking to maximise value from their IT infrastructure and IT talent. We are really bullish on investing further in software and services business enabling DevOps, and the great teams we are backing are benefiting from being part of a group of high growth business in this space with the common support of YFM."

"Drug discovery is so exciting right now, as there are just so many incredible companies working on remarkable new therapeutics. Equally, we are at a time where there is a stupendous amount of untapped evidence, like cause-and-effect, sat dark and subsequently unused by these same companies. Our mission at Biorelate is to capture this untapped data and help them make sense of it. With this improved understanding we are empowering these companies to make better decisions and speed up the drug discovery process."

"It’s been a pleasure to support Wooshii on its exciting journey over the past three years, during which time the company has gone from strength to strength. Our latest investment will enable Wooshi to expand its US operation and rollout its innovative video insight software, both of which have the potential to scale the business even more rapidly."

"Vypr is addressing the nascent market for real time insights and intelligence that businesses need to enable them to make the right and most profitable decisions about what new products and propositions to develop and when to launch them. It is building both a strong market position and brand and has recruited an enviable group of household name clients that now base their decisions on Vypr Insights."

"The demand we’re seeing for our technology to solve a genuine problem, experienced by all businesses that deal with contracts, has been extraordinary. It’s clear that most businesses have a challenge when it comes to scaling contract processes and making the entire process much easier and faster. Bolstered by YFM’s support, we are in prime position to develop our game-changing approach to digital contracting even further."

"Effective technology delivery is mission critical for most organisations, hence the explosion of interest in applying data science to optimise the end-to-end software delivery process. Plandek is the only UK company recognised as a leading global vendor in the space. Our intelligent analytics helps software delivery teams deliver value faster and more predictably as Plandek continues to lead the data science revolution in DevOps."

"We have seen consistently strong growth since YFM’s initial investment, with their funding enabling us to take advantage of market opportunities as well as us benefitting from the team’s strategic insight. Together, we have developed an ambitious plan to scale the business, both in the UK and abroad, through both organic and acquisitive growth, as the sector continues to expand post-pandemic."

"Cooper Software has demonstrated its ability to really understand its clients’ business operations and, partnering with IFS and NetSuite, to implement market-leading ERP software in order to create bespoke solutions. The addition of its own ProScope product has also shown the company’s potential to develop leading edge, modern software relevant to its target sectors, and we believe there is a real global opportunity to target new international markets with plans already underway to expand into Germany."

"Vuealta is a really compelling proposition that is hugely relevant in a post-Brexit and Covid global market. Its position as a key partner to leading cloud-native planning platform Anaplan, which itself is seeing huge traction, gives it a fantastic opportunity to scale with the support of a multi-billion US-based disruptor. We are excited to be involved in this next stage of growth of an innovative British technology business with ambitious global plans, and add to our evolving stable of high-growth UK tech investments."

"The pandemic has, and continues to be, a massive challenge for the travel industry, but over the past 16 months, Traveltek has used the time wisely to remain focused on evolving and innovating its product range. The announcement of the £1.3 million investment allows us to expedite the journey to not only reinvent and rebuild our core product , but also create the world’s leading travel technology platform."

"The Vypr platform has proved able to provide them with this valuable intelligence in less than an hour – it eliminates the need for expensive research and reduces the number of failed product launches. We’ve had phenomenal feedback from clients who say it has transformed the way they work."

"In a competitive space traditionally dominated by huge American vendors, we’ve grown – at times against all odds – because we have long stood in the marketer’s corner and are not prepared to lose sight of our values. We take great time and effort to ensure our relationships with clients come first and results second. This has been crucial to our 98% retention rate."

"It’s fantastic to have the support of YFM as we look to grow the company and scale Unbiased’s technology. I could not be more excited about the opportunities ahead and to have found an investor that understands and shares this vision. This round of funding comes at a time of rapid growth, with the Unbiased service becoming increasingly popular as a way for professional advisers to grow their own businesses. We’re now able to capitalise on the huge opportunity that lies ahead and bring the expertise of those on our platform to more consumers The financial advice market is fragmented and needs to evolve, so we’re building Unbiased to be the brand of choice when looking for a financial adviser. With our unique matching technology, we’re putting trust, transparency, and convenience at the heart of the consumer experience."

"We’re immensely proud to have grown from a handful of people into a leading-edge BI software business with international clients."

"The Elucidat team has already gained well known global brands as customers and the business is growing strongly. We’re absolutely delighted to be working with the team at Elucidat to support the development of future products and further expansion into global markets."

"Matillion has a great opportunity to capitalise on the push to migrate data and systems to the Cloud. Its data integration platform is 100 times faster and easier to use than traditional ETL technology. We have been impressed by the team’s commitment to becoming the de-facto choice for unlocking the power of cloud-based databases and are excited to back their future growth plans."