The London-based AAA games studio secured backing from HodlCo, FOV Ventures, and prominent tech executives to expand its team and technology.
"This funding will enable us to prove we can redefine game development, and challenge the misconception that AI is here to replace, rather than enhance, human creativity. Our goal is to push the boundaries of interaction and immersion for our players, while making work more interesting and secure for developers. We believe our approach will create more jobs while elevating each individual on a team to have more impact and influence on the game they are making. Our belief is that by harnessing AI, smaller teams can become as efficient as, if not more efficient than, the largest video game developers, allowing them to create dozens of games. We are excited to continue this journey with the support of our new partners."
YFM Equity Partners led the investment round with backing from GFR Fund and FOV Ventures.
"The biggest brands in the world have been relying on GEEIQ and this latest investment will turbo-charge our ability to support them further, as well as enabling us to tap into new business opportunities. We want to ensure that our company is as well positioned as possible to help visionary brands gain a data-driven and profitable presence in the virtual space."
