Unbiased secures £5.6m in Series A funding led by YFM Equity Partners to scale its marketplace
YFM Equity Partners led the Series A round to support team growth and marketplace expansion.
Unbiased operates an online marketplace connecting consumers with financial advisers, mortgage brokers and accountants. The platform helps users navigate regulatory complexity and find regulated specialists.
Unbiased has secured £5.6m in Series A funding led by YFM Equity Partners to scale its financial advice marketplace and expand its team. The capital will support international and domestic growth, product development and brand expansion.
Funds involved from YFM include British Smaller Companies VCT plc, British Smaller Companies VCT2 plc and YFM Equity Partners Growth II LP. The platform currently lists over 27,000 professionals managing more than £14bn in assets.
From the founder
"It’s fantastic to have the support of YFM as we look to grow the company and scale Unbiased’s technology. I could not be more excited about the opportunities ahead and to have found an investor that understands and shares this vision. This round of funding comes at a time of rapid growth, with the Unbiased service becoming increasingly popular as a way for professional advisers to grow their own businesses. We’re now able to capitalise on the huge opportunity that lies ahead and bring the expertise of those on our platform to more consumers The financial advice market is fragmented and needs to evolve, so we’re building Unbiased to be the brand of choice when looking for a financial adviser. With our unique matching technology, we’re putting trust, transparency, and convenience at the heart of the consumer experience."
Karen Barrett
CEO at Unbiased
Investor perspective
"We quickly saw the value that Unbiased delivers to consumers and professional network alike; streamlining the decision-making process. Unbiased is exactly the type of high-growth business we want to support and fundraising at this time makes perfect sense. Karen has built a strong team around her and we are excited about the future growth this capital will allow. We have been hugely impressed with the team’s ambition and vision, as well as the culture the business has created."
Andy Thomas
Partner, YFM Equity Partners
Use of funds
- 01Grow the team
- 02Continue product development
- 03Expand into international markets
