£3.0M
YFM Equity Partners backed the digital funeral planning provider to support its expansion and marketing efforts.
Aura Life
Aura Life provides digital end-of-life planning and funeral services.
£3.4MTotal raised
Aura Life operates a regulated digital platform for funeral services and pre-paid funeral plans in the UK, aiming to reduce the financial and logistical strain of end-of-life planning.
Filed accounts
Cash at bank
Members only
Net current assets
Members only
Total assets less current liabilities
Members only
Net assets
Members only
Shareholders' funds
Members only
Fixed assets
Members only
Cash, assets and headcount from Aura Life's latest Companies House filing — with year-on-year movement, free with a Winfred account.
Categories
Founders
Paul Jameson
Founder
Paul is executive chairman and founder at Aura Life. He previously served as joint managing director at Capital Play and director at Mankind Direct.
LinkedIn
Ben May
Co-Founder
Ben co-founded Aura Life and previously founded Skin Woof, following earlier analytical experience as an M and A analyst at Baylor Klein.
Investors
- £3.0MYFMLead
- £350K
Funding history
£350K
The funding round will support business growth and the creation of 16 new jobs.