£5.0M
The £5m round was led by YFM Equity Partners to accelerate global growth and platform development.
V
Vypr
Vypr provides a product intelligence platform for global brands to understand consumer behaviour.
£10.9MTotal raised
Vypr operates a product intelligence platform that helps global brands understand changing consumer behaviour through rapid behavioural science insights. The company enables major supermarkets and food and drink manufacturers to test and validate product ideas.
Categories
Founders
BD
Ben Davies
Investors
- £5.0M
- £3.4M
- £2.5M
Funding history
£3.4M
YFM Equity Partners provided the majority of the £3.4m capital injection alongside contributions from management and chairman Richard Law.
£2.5M
YFM Equity Partners backed the Manchester consumer insights business to support international expansion and team growth.