Vypr secures £2.5m from YFM Equity Partners to expand its consumer insights platform
YFM Equity Partners backed the Manchester consumer insights business to support international expansion and team growth.
Vypr operates a product intelligence platform that helps global brands understand changing consumer behaviour through rapid behavioural science insights. The company enables major supermarkets and food and drink manufacturers to test and validate product ideas.
Manchester-based consumer insights platform Vypr has secured £2.5m in growth private equity backing from YFM Equity Partners through its British Smaller Companies Vcts. The funding will allow the company to expand its team, strengthen sales and marketing operations, and scale into new sectors and overseas markets.
Founded in 2013, Vypr offers a data validation platform that combines behavioural science with a dedicated consumer panel to assist manufacturers and retailers with new product development. The platform is utilised by prominent brands including Müller, Weetabix, and The Co-op Food to test packaging, pricing, and product claims in real time.
With support from YFM Equity Partners, Vypr aims to build on its established European presence by targeting further international expansion and continued product development. The investment marks a new phase of growth for the business as it seeks to scale its operations in the consumer insights market.
From the founder
"The Vypr platform has proved able to provide them with this valuable intelligence in less than an hour – it eliminates the need for expensive research and reduces the number of failed product launches. We’ve had phenomenal feedback from clients who say it has transformed the way they work."
Richard Law
chairman at Vypr
Use of funds
- 01Invest in sales and marketing
- 02Expand into international markets
- 03Continue product development
- 04Grow the team
