Force24 secures £4.8m in Series A funding from YFM Equity Partners to support platform expansion and team growth.
YFM Equity Partners has led a Series A investment into Leeds-based marketing automation platform Force24.
Force24 operates a multichannel marketing automation platform designed to streamline digital campaigns and brand communication. The company is based in Leeds.
Force24 has secured £4.8m in Series A funding from YFM Equity Partners to support its next phase of growth. The capital will be deployed to expand the company team, enhance product functionality, and strengthen its market presence.
Headquartered in Leeds, the platform assists brands in managing email, SMS, direct mail, and social media communications. The latest injection of capital follows a profitable period of operations and rising customer demand for digital marketing solutions.
From the founder
"In a competitive space traditionally dominated by huge American vendors, we’ve grown – at times against all odds – because we have long stood in the marketer’s corner and are not prepared to lose sight of our values. We take great time and effort to ensure our relationships with clients come first and results second. This has been crucial to our 98% retention rate."
Adam Oldfield
Managing Director at Force24
Investor perspective
"Adam, Nick and the team have identified a gap in the market to provide a sophisticated marketing platform that delivers a high level of service and account management, at an attractive price point."
Mike Clarke
Partner, YFM Equity Partners
Use of funds
- 01Grow the team
- 02Continue product development
- 03Invest in sales and marketing