GEEIQ secures £6.6m in investment led by YFM Equity Partners to accelerate scale-up plans
YFM Equity Partners led the investment round with backing from GFR Fund and FOV Ventures.
GEEIQ is a London-based metaverse data intelligence specialist that helps brands navigate virtual gaming and social environments.
London-based metaverse data intelligence specialist GEEIQ has secured £6.6m in investment to accelerate its scale-up plans and further develop its data platform. YFM Equity Partners led the round, with participation from existing investors GFR Fund and FOV Ventures. The new capital will be used to drive international expansion and enhance the company product offering.
Founded in 2018, GEEIQ provides analytics and insights to help major international brands measure the value of their virtual activations across gaming environments such as Roblox and Fortnite. Clients include Walmart, Gucci, and L'Oreal.
From the founder
"The biggest brands in the world have been relying on GEEIQ and this latest investment will turbo-charge our ability to support them further, as well as enabling us to tap into new business opportunities. We want to ensure that our company is as well positioned as possible to help visionary brands gain a data-driven and profitable presence in the virtual space."
Charles Hambro
CEO at GEEIQ
Investor perspective
"GEEIQ is testament to the fact that brands are beginning to take virtual environments and the metaverse far more seriously."
Helen Villiers
YFM Equity Partners
Use of funds
- 01Expand into international markets
- 02Continue product development
