The London startup has raised £5.2m from backers including Gradient Ventures and Speedinvest to accelerate product development and team expansion.
Novator
Venture CapitalFounded by Thor Björgólfsson, Novator focuses on investing in growth-stage companies with the capacity to transform markets across health, technology, and telecommunications.
Portfolio
6
companies
By category
- SaaS£240M
- eCommerce£75.0M
- FinTech£60.0M
- FashionTech£60.0M
- AI/ML£46.8M
By location
- London£482M
Portfolio companies
Bloom & Wild
Bloom & Wild delivers letterbox flowers across the UK and Europe.
Cazoo
Cazoo is an online used car marketplace that redefines how consumers buy, finance and lease vehicles.
Lyst
Lyst operates a global fashion technology platform and search engine for clothing and accessories.
Monzo
Monzo provides digital banking services through a mobile application.
Numan
Numan operates a digital health platform providing integrated preventative care and diagnostics.
Sona
Sona provides workforce management software that combines scheduling, HR, and payroll for shift based teams.
Team

Birgir Már Ragnarsson
Board Member
Birgir is a partner at Omega VC and holds board positions at companies including Numan, Zwift, and Novator. He also serves as chairman of Klang Games and founder and chairman of Groska.
LinkedInThor Björgólfsson
Founder
Recent investments
The investment round was led by White Star Capital with participation from Novator, Vostok New Global, Anthemis Exponential, Colle Capital, and Hanwha Dream Fund.
"We started Numan three years ago to help men take better care of themselves. Since then we’ve had a positive impact on the lives of hundreds of thousands of men in the UK, and have been humbled and inspired by the response that the Numan offering has had. This funding is a significant milestone on our journey to help millions of men be healthier. White Star Capital is one of the best investors in our space, and I’m delighted to be working together along with a wider team of brilliant investors. We now have the team, product, technology, and investor base to accelerate Numan’s growth and fulfill the potential of our vision."
The pre-seed round was led by Speedinvest with backing from high profile angel investors.
"When a world class team of repeat founders builds a well differentiated product in a huge, under-digitized market, it’s a no brainer to partner with them. We’re beyond excited to be on board and look forward to supporting them in building a category leader."
Fidelity International backed the pre-IPO round alongside existing investors to support platform development.
"Lyst is building the future of fashion shopping with a data-driven, highly personalised approach."
General Catalyst led the round, which will finance the company's international growth strategy and technology scaling.
"We’ve been extremely fortunate in 2020 to accelerate our growth, strengthening our expertise in technology-enabled, customer-centric flower gifting. We’re privileged to have played our part in keeping people connected in this difficult period, and I’m proud of our growing team for scaling our operations whilst maintaining the signature thought and care we put into every order. With this new backing from General Catalyst and Index we start 2021 with renewed energy to pursue our vision of becoming the world’s leading and most loved flower company."





