Bloom & Wild

Bloom & Wild provides online flower and plant delivery services across Europe.

London, UK—Founded 2013—Website

£105MTotal raised

Bloom & Wild operates an online flower and house plant delivery service across eight countries. The profitable business combines letterbox gifting with advanced technology and logistics.

Founders

Aron Gelbard

CEO and co-founder

Aron is the co-founder and chief executive officer at Bloom and Wild. He previously spent four years as a consultant and manager at Bain and Company.

Investors

Series D+28 July 2021
£30.0M
General CatalystFollow-on
Index VenturesFollow-on
Burda Principal InvestmentsFollow-on
dV
d4 Ventures
NT
Novel TMT Ventures
MMC Ventures
N
NovatorFollow-on
PC
Pecten Capital
Series D+18 January 2021
£75.0M
General CatalystLead
Index Ventures
N
Novator
LV
Latitude Ventures
DV
D4 Ventures
Burda Principal Investments

Funding history

Series D+28 July 2021

£30.0M

Bloom & Wild raises £30m in equity to support ongoing growth initiatives.

The company secured additional equity from existing investors alongside a separate debt facility.

Series D+18 January 2021

£75.0M

Bloom & Wild secures £75m Series D funding led by General Catalyst to drive European expansion

General Catalyst led the round, which will finance the company's international growth strategy and technology scaling.