Bloom & Wild secures £75m Series D funding led by General Catalyst to drive European expansion
General Catalyst led the round, which will finance the company's international growth strategy and technology scaling.
Bloom & Wild operates an online flower and house plant delivery service across eight countries. The profitable business combines letterbox gifting with advanced technology and logistics.
Bloom & Wild has secured a £75m Series D funding round led by General Catalyst to accelerate its expansion across Europe. The investment saw participation from Index Ventures, Novator, Latitude Ventures, D4 Ventures, and existing backer Burda Principal Investments. The capital will support the company as it scales its technology and pursues further growth opportunities in the European market.
The London-based business experienced strong performance through 2020, achieving its first profitable year following a 160% increase in revenue. The company completed more than 4 million deliveries across several European countries during the period. The new funding follows earlier institutional rounds involving backers such as MMC Ventures and Piper.
From the founder
"We’ve been extremely fortunate in 2020 to accelerate our growth, strengthening our expertise in technology-enabled, customer-centric flower gifting. We’re privileged to have played our part in keeping people connected in this difficult period, and I’m proud of our growing team for scaling our operations whilst maintaining the signature thought and care we put into every order. With this new backing from General Catalyst and Index we start 2021 with renewed energy to pursue our vision of becoming the world’s leading and most loved flower company."
Aron Gelbard
CEO and co-founder at Bloom & Wild
Investor perspective
"What’s most impressive about Aron and his team has been their duality of focus since launch. They’re bringing industry-leading efficiency to the intricate supply chain challenges of flower delivery while simultaneously building a beloved experience that connects with consumers in a remarkably authentic way."
Adam Valkin
Managing Director, General Catalyst
Use of funds
- 01Expand into international markets
- 02Build out infrastructure
Investors
Adam Valkin
General Catalyst
Index Ventures
Novator
Latitude Ventures
D4 Ventures
Burda Principal Investments
Categories
About the company
Bloom & Wild
Bloom & Wild provides online flower and plant delivery services across Europe.