Bloom & Wild secures £75m Series D funding led by General Catalyst to drive European expansion
General Catalyst led the round, which will finance the company's international growth strategy and technology scaling.
An online flower gifting brand operating in the UK, France, and Germany.
Bloom & Wild has secured a £75m Series D funding round led by General Catalyst to accelerate its expansion across Europe. The investment saw participation from Index Ventures, Novator, Latitude Ventures, D4 Ventures, and existing backer Burda Principal Investments. The capital will support the company as it scales its technology and pursues further growth opportunities in the European market.
The London-based business experienced strong performance through 2020, achieving its first profitable year following a 160% increase in revenue. The company completed more than 4 million deliveries across several European countries during the period. The new funding follows earlier institutional rounds involving backers such as MMC Ventures and Piper.
From the founder
"We’ve been extremely fortunate in 2020 to accelerate our growth, strengthening our expertise in technology-enabled, customer-centric flower gifting. We’re privileged to have played our part in keeping people connected in this difficult period, and I’m proud of our growing team for scaling our operations whilst maintaining the signature thought and care we put into every order. With this new backing from General Catalyst and Index we start 2021 with renewed energy to pursue our vision of becoming the world’s leading and most loved flower company."
Aron Gelbard
Co-founder and CEO at Bloom & Wild
Investor perspective
"What’s most impressive about Aron and his team has been their duality of focus since launch. They’re bringing industry-leading efficiency to the intricate supply chain challenges of flower delivery while simultaneously building a beloved experience that connects with consumers in a remarkably authentic way."
Adam Valkin
Managing Director, General Catalyst
Use of funds
- 01Expand into international markets
- 02Build out infrastructure
Investors
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About the company
Bloom & Wild
Bloom & Wild delivers letterbox flowers across the UK and Europe.