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Mercia

Mercia

Venture Capital

Mercia Ventures manages regional investment vehicles including the Northern Powerhouse Investment Fund II.


Recent investments

Series A
$12.5M

Albion VC led the Series A round to support nationwide clinic expansion and international growth.

"The healthcare supply-demand gap remains a major challenge, with over 390,000 people waiting for treatable MSK care in England alone. Finn, Ric and the team have proven that autonomous care pathways can deliver strong outcomes at scale. They’ve earned NHS trust, navigated complex regulations, and built a service that improves access to care. Having proven the model in MSK, we believe the opportunity ahead is far larger,"
— Leigh Brody, Investor
£3.7M

The funding round was led by Mercia Ventures with participation from Techstart Ventures and angel investors.

"Corporate gifting is a trillion-dollar industry that spent decades normalising mediocrity because no one built a competitively viable alternative. We started Go Swag with less than £200 and the belief that every gift a company puts its name on either strengthens the brand or quietly undermines it. This funding allows us to take this conviction global, beginning with a major US market expansion. The catalogue is dead and we’re replacing it with smart AI-assisted curation and a better gifting process to match."
— Conor McKenna, CEO and Co-Founder
Seed

The funding comes from Mercia Ventures to back the launch of the North East technology platform.

"For two decades, the digital economy has been built on data that consumers generate but never benefit from. Surff exists to change that. We’re building the infrastructure layer for decision data – the missing signal that brands have lost as cookies disappear and agentic commerce replaces the buying journey. Consumers get to own and earn from the data they create. Brands get a clearer picture of how decisions actually happen. I’m especially proud to be building this in the North East, where the talent and ambition are world-class."
— Ian Griffiths, Founder and CEO
Series A
£7.0M

The Series A round was led by YFM Equity Partners with participation from Mercia Ventures.

"Our mission has always been to bring transparency to the student accommodation market – both for the students and for the sector. On the student side, we want every student to be able to choose where they study and live with confidence, powered by authentic, verified reviews from people with real experience. On the industry side, we have built a dataset that gives operators, investors and advisers the independent, accurate data they need to make optimal decisions. This funding enables us to invest in the platform to better support decision-making for the students and the sector. While researching mainland Europe and the US, we discovered similar challenges and are working with launch partners to expand the platform into these geographies. In the UK, we are further innovating the platform to enhance data-driven decision-making."
— Paul Humphreys, CEO and co-founder
Series B
£7.0M

The funding round was led by IW Capital with support from existing investors IP Group and Mercia Ventures.

"Electrosurgical tools have transformed modern surgery but also generate surgical smoke that affects the quality and efficiency of surgery and poses risks to operating theatre staff. For years, available solutions have required trade-offs between effectiveness and workflow disruption, slowing adoption across the industry. As awareness grows that smoke management is integral to surgical safety and efficiency, solutions that tackle smoke at its source are becoming increasingly important for supporting the next generation of minimally invasive and robotic procedures."
— Dominic Griffiths, Founder and CEO