The London fitness startup adds Active Partners to its cap table as it prepares to enter the American market.

IW Capital
Venture CapitalIW Capital is a Mayfair based private equity firm specialising in series A and B finance for high growth small and medium enterprises across the UK.
Portfolio
10
companies
Investment by month
By category
- AI/ML£25.0M
- HealthTech£11.6M
- AR/VR£11.4M
- EventTech£5.3M
- AdTech£4.0M
- Other£5.9M
By location
- London£45.8M
- Stafford£10.4M
- Cardiff£7.0M
Portfolio companies
Alesi Surgical
Alesi Surgical develops technology to remove hazardous surgical smoke in operating theatres.
GPDQ
GPDQ provides primary healthcare services nationwide for the NHS and corporate clients.
Location Live
Location Live operates an online marketplace for brands to source activation space globally.

Lucida Medical
Lucida Medical develops artificial intelligence software to accelerate and improve cancer diagnostics from MRI scans.
Magic AI
Magic AI develops wall-mounted fitness mirrors featuring computer vision and holographic trainers.
Navigator
Navigator operates a privacy-first digital advertising platform powered by travel data.
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Plumm
Plumm offers an integrated software platform delivering corporate mental health support and wellbeing resources.
Situ Live
Situ Live operates experiential product marketing platforms that connect consumers with brands through physical and digital venues.

Strolll
Strolll provides augmented reality software for neurorehabilitation.
Ubamarket
Ubamarket provides mobile scan pay go technology for retail stores.
Team
Luke Davis
CEO
Luke brings investment and leadership experience, having previously served as chief executive and founder at IW Capital and on the board of the UK Business Angels Association.
Chris Soames
Investor Director
Chris brings investment and finance experience from roles at IW Capital, Heritage Capital, and Deutsche Bank. He focuses on sourcing, executing, and managing SEIS and EIS investments.
LinkedInAlex Petri
Investment Director
Alex is an Investment Director at IW Capital and holds several board positions, including at Bezos.AI and Reconome.
LinkedInChristopher Soames
Investment Director
Christopher brings investment and capital markets experience from roles at IW Capital, Heritage Capital, and Deutsche Bank.

Tariq Attia
CEO
Tariq serves as chief executive officer at IW Capital. His background includes private banking, asset management, and commodity trading experience.
LinkedIn
Isobel Egemole
Investment Director
Isobel is an Investment Director at IW Capital and holds board positions across several companies, including Alesi Surgical and Strolll.
LinkedInView all 9 team membersShow fewer

Charlie Lyon Carroll
Investment Director
Charlie serves as investment director at IW Capital and holds board experience across several companies. He previously worked as chief investment officer at Bike Club and principal at Codex Capital Partners.
LinkedInAndrew Brode
Investment Committee Member

David Fisher
Senior Investment Director
David brings extensive venture capital and investment management experience from roles at IW Capital, Edge Investments, and Elderstreet Investments. He previously served as an investment manager and consultant across several firms.
LinkedInRecent investments
The funding round was led by IW Capital with support from existing investors IP Group and Mercia Ventures.
"Electrosurgical tools have transformed modern surgery but also generate surgical smoke that affects the quality and efficiency of surgery and poses risks to operating theatre staff. For years, available solutions have required trade-offs between effectiveness and workflow disruption, slowing adoption across the industry. As awareness grows that smoke management is integral to surgical safety and efficiency, solutions that tackle smoke at its source are becoming increasingly important for supporting the next generation of minimally invasive and robotic procedures."
The funding round included participation from XTX Ventures and Macmillan Cancer Support to accelerate deployment and expand diagnostics.
"Cancer imaging volumes are rising rapidly but reporting capacity is not keeping pace. Our goal is to give clinicians faster, more confident decisions while reducing unnecessary interventions for patients. With our deep focus on prostate cancer and strong clinical validation across NHS pathways, we’re showing how AI can deliver earlier and more accurate diagnoses. In the NHS, few Trusts can confirm or rule out cancer within 28 days, and some patients can wait two months or longer. Lucida Medical is ideally placed to reduce this burden, and this funding will allow us to do that faster."
IW Capital led the investment round to support product development and commercial scaling.
"Navigator is solving one of the most urgent challenges in digital marketing how to deliver effective advertising in a world where privacy is paramount. With exclusive access to rich data, a proven commercial model, and a leadership team with deep industry experience, Navigator is perfectly positioned to scale. We’re excited to support its next stage of growth."
Strolll secures £10.4m in Series A funding led by IW Capital to expand product leadership and sales.

The Series A round was led by IW Capital and will fund sales growth and product development.
"IW Capital are thrilled to announce our investment into Strolll. Strolll are transforming the physiotherapy and neurorehabilitation markets and have already helped a significant number of people with debilitating neurological disorders to live better lives. The potential impact of their software is huge and we’re proud to be backing this cutting-edge business as it addresses key healthcare needs."

