The funding comes from Mercia Ventures to back the launch of the North East technology platform.

Surff
Surff operates as an infrastructure layer for decision data.
Surff provides a technology platform that captures consented browsing behaviour and applies proprietary AI to structure decision intelligence for brands. It is headquartered in the North East of England.
Filed accounts
Net current assets
Members only
Total assets less current liabilities
Members only
Net assets
Members only
Shareholders' funds
Members only
Fixed assets
Members only
Current assets
Members only
Cash, assets and headcount from Surff's latest Companies House filing — with year-on-year movement, free with a Winfred account.
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Founders

Ian Griffiths
Founder and CEO
Ian is the founder of Surff and previously co-founded WhoCanFixMyCar.com before its acquisition by Niterra. He brings operating and advisory experience from roles across multiple data and tech ventures.
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