Adam brings investment and corporate finance experience from roles at YFM Equity Partners and WK Corporate Finance. He previously worked in financial control and auditing.
Jamie serves as Managing Partner at YFM Equity Partners, following prior experience in acquisition finance and corporate support at Lloyds Banking Group.
Andy is a partner at YFM Equity Partners, following investment roles at Maven Capital Partners and corporate transaction experience at RBS.
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Helen Villiers
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Dan Freed
partner
Dan is a partner at YFM Equity Partners, following prior corporate finance and investment roles at organisations including Bibby Line Group and Dow Schofield Watts Corporate Finance.
Ian brings extensive investment and advisory experience, having spent nearly two decades as a partner at YFM Equity Partners and twelve years as an associate director at KPMG. He currently serves as an investment committee member at YFM Equity Partners alongside his role as trustee and treasurer at Overgate Hospice.
Tiffany is origination director at YFM Equity Partners, following investment roles at YFM and Pentech Ventures. Her earlier experience includes investor roles at AllBright and Founders of the Future.
Jonathan brings investment and portfolio management experience from roles at YFM Equity Partners, Chiltern Capital, and Barclays. He has also held operational leadership experience as a chief operating officer.
Zach is an investment director at YFM Equity Partners, following prior roles in mergers and acquisitions and corporate development. He previously worked as a chartered accountant at Smith and Williamson.
Jack is an Investment Manager at YFM Equity Partners. He previously held corporate finance and advisory roles at Standard Chartered Bank, Benchmark International, and Deloitte.
Colin brings private equity and finance experience from roles at YFM Equity Partners and Milestone Capital Partners. He currently serves as group CFO at EIKON Group.
Charlie brings investment and transaction services experience from roles at Frontier Development Capital, YFM Equity Partners, Living Bridge, and Deloitte and Touche.
The Series A round was led by YFM Equity Partners with participation from Mercia Ventures.
"Our mission has always been to bring transparency to the student accommodation market – both for the students and for the sector. On the student side, we want every student to be able to choose where they study and live with confidence, powered by authentic, verified reviews from people with real experience. On the industry side, we have built a dataset that gives operators, investors and advisers the independent, accurate data they need to make optimal decisions. This funding enables us to invest in the platform to better support decision-making for the students and the sector. While researching mainland Europe and the US, we discovered similar challenges and are working with launch partners to expand the platform into these geographies. In the UK, we are further innovating the platform to enhance data-driven decision-making."
YFM Equity Partners backed the digital funeral planning provider to support its expansion and marketing efforts.
"Aura is well positioned at a point of structural change in the funeral services market. The team has built a differentiated, digital-first proposition that combines strong regulatory foundations with a high-quality customer experience. Importantly, they are doing so with a clear sense of purpose – helping to modernise and improve an industry that has historically underserved consumers. We were particularly impressed by the strength and ambition of the team, and their vision to build a broader end-of-life planning platform."
The investment was led by YFM Equity Partners and will be used to expand the team and accelerate product development.
"TiPJAR was created to give the hospitality industry a fair, transparent and reliable way to manage tips, and to help meet evolving tipping legalisation, increasing demands for transparency and changing consuming behaviour. Over the past seven years, we’ve grown rapidly and established ourselves as the market leader in this space – so much so that no other tipping-focused platform has attracted this level of financial backing."
Maven Capital Partners led a £40m investment alongside Kennet Partners, Federated Hermes Private Equity, and YFM Equity Partner.
"We founded Summize to bring contract clarity to the entire business, and Maven, along with our additional investors, has been a key partner in supporting that mission. Contracting shouldn’t be a bottleneck for growing midsize companies, so our goal is to help in-house legal teams use AI to reduce manual work and spend more time as strategic partners and business accelerators."
