27 May 2026

Go Swag raises £3.7m from Mercia Ventures to drive US expansion and team growth

The funding round was led by Mercia Ventures with participation from Techstart Ventures and angel investors.

£3.7M

Go Swag operates a technology platform that streamlines corporate gifting and logistics for international enterprises. The company manages end-to-end fulfillment, warehousing, and AI-assisted product selection.

Glasgow-based corporate gifting platform Go Swag has secured £3.7m in new funding led by Mercia Ventures. The round included participation from Techstart Ventures alongside a group of strategic angel investors, lifting the firm's total capital raised to £6.2m equivalent.

Established in 2019, the company provides automated merchandising and global fulfillment solutions for major technology firms including Apple and Meta. The fresh capital will support an ongoing push into the United States market, expansion of the existing team from 30 to 70 staff, and further development of proprietary artificial intelligence capabilities.

From the founder

"Corporate gifting is a trillion-dollar industry that spent decades normalising mediocrity because no one built a competitively viable alternative. We started Go Swag with less than £200 and the belief that every gift a company puts its name on either strengthens the brand or quietly undermines it. This funding allows us to take this conviction global, beginning with a major US market expansion. The catalogue is dead and we’re replacing it with smart AI-assisted curation and a better gifting process to match."

Conor McKenna

CEO and Co-Founder at Go Swag

Investor perspective

"Go Swag is building a technology business in a sector that has resisted innovation for decades. Conor and Ben identified the structural advantage, then delivered enterprise-grade programmes at a fraction of the operational cost of incumbents. Go Swag seized a category-defining opportunity and capably translated it into sustained growth. Their combined product instinct and commercial discipline made them an exciting industry upstart, and they’re now emerging as a serious competitor. Throughout our time speaking with Conor and Ben we’ve been consistently impressed by their innovative instincts coupled with a focus on scalability in everything they do. We’re delighted to be partnering with them on the next phase of their growth"

Hugo Lough

Investment Director, Mercia Ventures