Eldridge led the Series B round alongside existing backers Index Ventures, Sussex Place Ventures, and Contour Ventures.
"The pressure on business leaders to deliver more change at a faster pace, and with more resiliency, is not new. However, the move to a distributed and remote workforce has made it ever more challenging. As a result, we are seeing digital transformation and the drive to move work from analogue to digital, rising rapidly on the C-level agenda,"
The funding round was led by Cherry Ventures and Seedcamp with participation from a roster of angels.
"The problem with benefits is clear: while they are meant to attract, engage, and ultimately drive productivity, the status quo doesn’t lead to desired outcomes. Our software platform allows companies to load funds and set individual spend rules on how these can be used. Employees are then able to choose from group benefits, such as private medical insurance, mental wellbeing services, or dental plans, while a real per-employee Mastercard opens the door to pretty much any product or service in a tax-efficient and compliant way. It’s a win-win: Employees get tailored benefits, and companies only pay for what’s used, take advantage of tax exemptions and preferred pricing, while streamlining the administration."
General Catalyst led the round, which will finance the company's international growth strategy and technology scaling.
"We’ve been extremely fortunate in 2020 to accelerate our growth, strengthening our expertise in technology-enabled, customer-centric flower gifting. We’re privileged to have played our part in keeping people connected in this difficult period, and I’m proud of our growing team for scaling our operations whilst maintaining the signature thought and care we put into every order. With this new backing from General Catalyst and Index we start 2021 with renewed energy to pursue our vision of becoming the world’s leading and most loved flower company."
The investment round was led by Ontario Teachers' Pension Plan Board with participation from Index Ventures and Balderton Capital.
"Ontario Teachers' deep experience and credibility with global financial institutions made them a natural choice to lead the round,"
The funding round was backed by Brookfield Asset Management, Index Ventures, JamJar, and Project A to support expansion across the UK and US.
"We are thrilled to be working with Brookfield to accelerate our expansion furthering our mission to reinvent how consumers interact with video games. We aim to be the Netflix of Immersive Entertainment, with 1000+ units playing 100+ games in the next 5 years – working with real estate leaders like Brookfield brings us one step closer to achieving this."
