Seed8 March 2021

Dija secures £14.4m seed investment led by Blossom Capital to expand its delivery network

The seed round was led by Blossom Capital with participation from Creandum and Index Ventures.

£14.4MSeed

Dija operates an ultrafast neighbourhood delivery service providing groceries to homes in London within ten minutes. The company uses local hubs and proprietary technology to streamline the online grocery market.

Dija has secured £14.4m in seed funding to support its rapid expansion across London. The investment round was led by Blossom Capital, with participation from Creandum and Index Ventures. The capital will enable the startup to build its operational team and develop the technological infrastructure underpinning its delivery network.

The company operates micro hubs within local communities to guarantee ten-minute delivery windows for fresh and branded produce. Founded by former Deliveroo executives, Dija aims to capture a growing share of the urban grocery market by combining retail quality with logistics speed.

From the founder

"Gone are the days of fighting for online slots, damaged goods and disappointing substitutions. Dija is here to change every hassle we experience with the weekly shop. We are making this time-consuming and unsatisfactory experience simple, speedy and reliable. Dija combines brilliant execution with bespoke technology to create an exceptional experience for customers across the UK, freeing up their time and energy by delivering what consumers want, when they want it."

Alberto Menolascina

Co-founder and CEO at Dija

Investor perspective

"Dija has the potential to be a $100bn+ company. It puts the needs of its customers, and the expectations of an increasing digital market, at the heart of everything it does. Alberto and Yusuf’s experience is integral to their perspective on how to create a viable solution to the problems with grocery shopping and it’s one that millions of people stand to benefit from across the globe. We look forward to partnering with them on this journey."