Ada Ventures

"We built Sproutl to invite a new audience to take up gardening and give them the world-class eCommerce experience that digital natives expect. Our mission is to demystify growing plants and remove the barriers to getting started."

"We know from speaking to our users that one of the biggest challenges they face is the ability to manage their payment-related admin tasks effectively and efficiently, whilst also growing their services and attracting more customers. At a time when the self-employed are already taking a hit due to the pandemic, reducing the cost of getting paid and making the process much faster is becoming increasingly important."

"We believe that within the next 5 – 10 years ‘impact investing’ will just be called ‘investing’. It’s the only way our generation wants to invest, and because of that they’re driving industry-wide structural change. We think this change has only just started, and within the next few years it will completely transform financial services and how people think about their money"

"The events of the past year have made workplace mental health issues front of mind for many, but these are problems which have long needed solving. It’s vital that, in today’s knowledge-driven economy, workers have access to high-quality mental health support that’s barrier-free, stigma-free, and free at the point of use. And that’s exactly what Spill will be able to deliver dramatically more of with the help of this latest funding round, led by Ada Ventures. We’re excited to help more companies create environments where people feel secure, engaged, and fundamentally understood — which is not only the humane thing to do for the team, but it’s the smart thing to do for the business. "

"Not only has the global pandemic provided the catalyst for a mass shift into multi-channel commerce over the next five years, but there is a real D2C revolution happening. Thousands of young D2C businesses are bypassing conventional retail channels to engage directly with consumers."