Redrice is a London-based venture capital firm supporting early-stage consumer brands.
Portfolio
7
companies
By Rotation
Fashion rental platform enabling peer to peer wardrobe sharing.
Coopah
A mobile application providing personalised run coaching and training plans.
GoJoe
GoJoe develops a social health and fitness app designed to improve corporate employee wellbeing.
Lovetovisit
Lovetovisit provides a digital ticketing platform for local attractions and events.
Luna Daily
Luna Daily produces microbiome-balancing body care products for intimate skin across all life stages.
Mirthy
Mirthy runs an online community and activities platform for older adults.
Tom March
founder
Tom is the founder and managing partner at Redrice Ventures. He previously served as a partner at Evelyn Partners and an investment manager at Brooks Macdonald Asset Management.
LinkedInAndrew Sutcliffe
Partner
Jonathan Heilbron
The funding round was led by Coefficient Capital alongside participation from Five Seasons Ventures and Redrice.
"We plan to use the capital to double down on our DTC success, expand into retail, and, in time, expand into new geographies."
Redrice Ventures and Active Partners led the seed round alongside backing from London Marathon Events and other prominent sports investors.
"We can’t wait to show the 500m existing global runners, and the thousands of people that start running every day, the power of Coopah. Securing these funds and bringing this group of high quality investors on board is giving us the opportunity to invest in new growth channels which will put Coopah in front of the global running world. Bringing Gareth on board to spearhead this growth effort is an incredibly exciting moment for the business. His passion for our mission and his wealth of knowledge on how to scale a consumer sports app make him a fantastic addition to Coopah’s leadership."
The investment round was co-led by Venrex and Redrice Ventures to support platform expansion.
"Lovetovisit has gone from strength to strength this year and we’re incredibly proud to have such esteemed investors on board. Building the business and hitting these milestones alongside my sister is a dream. We each bring unique strengths to the team, but we share a passion for supporting the many amazing events, attractions and experiences in the UK to digitise and scale. There are so many weird, wonderful and iconic things to do in this country, we just need to make it easier for people to find, explore and book them. Our goal is to be the go-to platform for booking memorable things to do and this raise is a big step towards achieving that mission."
The round was led by Venrex Partners and will support growth across the corporate wellbeing sector in the UK, US, and Canada.
"It’s really exciting to welcome investment from leading firms who have helped scale some remarkable businesses and build household brands. In recent years, we’ve demonstrated the huge value that a social product like ours can have on individuals and the companies they work for. This investment represents a huge opportunity for GoJoe and we’re delighted to have Redrice Ventures, Venrex Partners and Amrock Ventures join us on the next stage of the journey. Investment not only allows GoJoe to increase its resources to support its growth but also widen its reach in supporting businesses in the health and fitness challenges they face in the modern workplace."
The funding round was led by Redrice, Joyance Partners, Velocity Juice, and angel investors.
"For so many women, their intimate skin is an afterthought, only prioritised when there is a ‘problem’ and they’re forced to use outdated feminine hygiene products which have ‘what’s wrong with her?’ associations."
