Sproutl secures £6.5m in seed funding led by Index Ventures to expand its gardening marketplace
The funding round was led by Index Ventures with participation from Ada Ventures and angel investors.
Sproutl operates an online marketplace connecting consumers with independent garden centres, nurseries and shops. The platform provides inspiration and practical advice alongside horticultural products.
Sproutl has secured £6.5m in seed funding to support its online gardening marketplace and platform launch. The investment round was led by Index Ventures, with participation from Ada Ventures and several angel investors from prominent technology firms.
The capital will be directed towards team expansion, bringing in veteran talent from the gardening industry and senior professionals from major consumer brands. The funding underpins the company strategy to widen access to gardening and support independent horticultural businesses across the United Kingdom.
From the founder
"We built Sproutl to invite a new audience to take up gardening and give them the world-class eCommerce experience that digital natives expect. Our mission is to demystify growing plants and remove the barriers to getting started."
Anni Noel-Johnson
CEO at Sproutl
Investor perspective
"The notion of who is a gardener, and what it means to be a grower, has been transformed in the past few years, with a whole new generation of young people breaking the long-held stereotypes. More than anyone we’ve met, Anni and Andy have understood this cultural change and built Sproutl, a gardening destination that’s like no other."
Danny Rimer
Board Member and Partner, Index Ventures
Use of funds
- 01Grow the team
Investors
Categories
About the company
Sproutl
Sproutl connects consumers with independent garden centres through a curated online marketplace.