The funding round was supported by existing backers Ada Ventures and Maersk alongside lenders HSBC and Blackrock.
Huboo
Huboo provides software-driven eCommerce fulfilment services for online retailers.
Huboo operates software-driven warehouses using a micro hub model to provide end-to-end eCommerce fulfilment for online retailers across Europe and the US.
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Founders

Martin Bysh
CEO
Martin brings entrepreneurial and executive experience from roles including chief executive at Huboo and chairman at propelahed. He has secured trade and institutional exits alongside regional accolades.
LinkedIn
Paul Dodd
CIO
Paul brings operational and technical experience from Caplia, Huboo, and Procter & Gamble.
LinkedInInvestors
- £29.0M
- £60.0MSStrideFollow-onAda VenturesFollow-on
HVHearst VenturesFollow-onEpisode 1Follow-on
Maersk GrowthFollow-on - £14.0M
- £2.1MEpisode 1Lead

Funding history
The Series B round was led by Mubadala Capital and will support the platform's continental European expansion.
The Series A round was led by Stride with participation from Hearst Ventures and existing backers.
The seed round was led by Episode 1 to support the company in developing its fulfilment service.