The seed round was led by Speedinvest to support product development and international expansion.
"AI’s role in the creative industries has been hotly debated for a long time now, and understandably, many professional artists have concerns over how its growing influence will impact their creativity and their livelihoods. But we are firm believers that there is a world in which the two not only exist, but work together to produce outstanding results."
SFC Capital led the equity portion of the pre-seed round, which also included a grant from Innovate UK.
"In my last company, we spoke with literally thousands of producers, financiers, distributors and brands. All of them faced the same issue, knowing what they should be creating, selling or buying, as well as how it should be positioned, what were the target markets and what audiences truly wanted. That is what North AI is here to solve"
Octopus Ventures led the seed financing round to help expand the company's data processing capabilities.
"Our end goal is to build an AGI with full perceptual abilities, which has boundless potential to assist with creativity. Our visual foundation model will be a leap forward in AI’s ability to deeply understand the physics of the world and replicate the essence of reality in the videos it generates. Such advancements lay the groundwork for AI that can understand, embrace, and enhance human storytelling."
The investment round was led by FirstPartyCapital with participation from strategic industry angels and AperiamVentures.
"We spent our first few years bootstrapping and I’m incredibly proud of that achievement. The goal with this latest round of investment is to accelerate growth, establishing ourselves in the US market to bring our user-first platform to a wider, global audience. Having FPC, AperiamVentures, Gurman Hundal, and Brian O’Kelley as part of that journey will allow us to deliver a better ad experience for both consumers and brands. And being able to do so with our continued focus on sustainability means we will strive to be a positive force on the industry."