Octopus

"With the adoption of AI in creative tools, the amount of creative work is now growing by 30% a year. For example, last year, more photographs were generated than have ever been taken by human photographers. So, we’ve been asking ourselves ‘what infrastructure is going to be needed to manage this volume of work?’. One problem that doesn’t scale well is issue checking – there’s no Grammarly for creative work and to date this tedious work is still done by eye. Beyond issue checking, we believe AI provides creatives with insights akin to accessing a panel of experts. We see the role of AI as enabling people’s creative processes, not replacing them"

"Human reality is incredibly complex, and while technology has made progress in healthcare and pharmaceuticals, we’re still no closer to truly understanding the decisions that we make. Our behaviour is captured online and in the artificial reality of social media, but the near 80 percent of our lives that happens in the offline world, remains untapped,"