Picnic

Picnic operates a user-first advertising platform designed to improve the web advertising experience.

London, UK—Website

£3.0MTotal raised

Picnic operates a user-first advertising platform designed to deliver brand outcomes while promoting sustainable web browsing. The London-based company helps major brands connect with audiences through curated, low-carbon environments.

Founders

Matthew Goldhill

Founder and CEO

Investors

Series A15 September 2023
£1.0M
F
FirstPartyCapitalLead
GH
Gurman Hundal
BO
Brian O’Kelley
A
AperiamVentures
Series A6 December 2021
£2.0M
GA
Guinness Asset ManagementLead

Funding history

Series A15 September 2023

£1.0M

Picnic secures £1m in funding led by FirstPartyCapital to accelerate US expansion.

The investment round was led by FirstPartyCapital with participation from strategic industry angels and AperiamVentures.

Series A6 December 2021

£2.0M

Picnic raises £2m in Series A funding from Guinness Asset Management to fuel US expansion.

Guinness Asset Management backed the Series A round to fund international growth and product development.