Picnic

Picnic operates a user-first advertising platform designed to improve the web advertising experience.

London, UK—Founded 2005—Website

£3.0MTotal raised

Picnic operates a user-first advertising platform designed to deliver brand outcomes while promoting sustainable web browsing. The London-based company helps major brands connect with audiences through curated, low-carbon environments.

Founders

Matthew Goldhill

Founder and CEO

Matthew leads Picnic as founder and chief executive, following experience in partner management and strategy at organisations including AppNexus, Sharethrough, and Mobile5 Media.

Investors

Series A15 September 2023
£1.0M
F
FirstPartyCapitalLead
GH
Gurman Hundal
BO
Brian O’Kelley
A
AperiamVentures
Series A6 December 2021
£2.0M
GA
Guinness Asset ManagementLead

Funding history

Series A15 September 2023

£1.0M

Picnic secures £1m in funding led by FirstPartyCapital to accelerate US expansion.

The investment round was led by FirstPartyCapital with participation from strategic industry angels and AperiamVentures.

Series A6 December 2021

£2.0M

Picnic raises £2m in Series A funding from Guinness Asset Management to fuel US expansion.

Guinness Asset Management backed the Series A round to fund international growth and product development.