Picnic secures £1m in funding led by FirstPartyCapital to accelerate US expansion.
The investment round was led by FirstPartyCapital with participation from strategic industry angels and AperiamVentures.
Picnic operates a user-first advertising platform designed to deliver brand outcomes while promoting sustainable web browsing. The London-based company helps major brands connect with audiences through curated, low-carbon environments.
London-based advertising technology company Picnic has secured £1m in a funding round led by FirstPartyCapital. The capital will be deployed to accelerate product development and support the company's expansion into the United States, including the growth of its New York office.
Additional backing for the round came from industry figures including Gurman Hundal and Brian O'Kelley, alongside US-based AperiamVentures. The investment follows a period of organic growth for Picnic, which has delivered campaigns for major brands while integrating sustainable practices into its digital advertising marketplace.
From the founder
"We spent our first few years bootstrapping and I’m incredibly proud of that achievement. The goal with this latest round of investment is to accelerate growth, establishing ourselves in the US market to bring our user-first platform to a wider, global audience. Having FPC, AperiamVentures, Gurman Hundal, and Brian O’Kelley as part of that journey will allow us to deliver a better ad experience for both consumers and brands. And being able to do so with our continued focus on sustainability means we will strive to be a positive force on the industry."
Matthew Goldhill
Founder and CEO at Picnic
Investor perspective
"As someone who knows how tough it can be bootstrapping a tech startup, Picnic’s traction over the last few years is impressive. I’m excited to share my learnings in this space as they look to accelerate their growth and deliver the highest quality ad experiences to users and brands alike."
Gurman Hundal
Global Executive Chairman and co-Founder, Gurman Hundal
Use of funds
- 01Continue product development
- 02Expand into international markets
Investors
Rich Ashton
FirstPartyCapital
Gurman Hundal
Gurman Hundal
Brian O’Kelley
Brian O’Kelley
Eric Franchi
AperiamVentures
