FirstPartyCapital

"We spent our first few years bootstrapping and I’m incredibly proud of that achievement. The goal with this latest round of investment is to accelerate growth, establishing ourselves in the US market to bring our user-first platform to a wider, global audience. Having FPC, AperiamVentures, Gurman Hundal, and Brian O’Kelley as part of that journey will allow us to deliver a better ad experience for both consumers and brands. And being able to do so with our continued focus on sustainability means we will strive to be a positive force on the industry."

"While many in the industry have been focused on retail media, commerce media has established itself as a growing, yet largely untapped opportunity. In today's unstable economy, brands need to ensure ads don't just build awareness, but also drive performance. FPC's investment and extensive network will support us in meeting increasing demand for commerce media solutions, help brands create better ad experiences, and deliver improved return on investment. We're dedicated to helping brands #makeitshoppable."