The London technology start-up raised the capital from SuperSeed to expand its brand advocacy platform.
Duel
Duel offers a brand advocacy platform that helps consumer brands scale social commerce through customer communities.
£4.3MTotal raised
Duel provides a brand advocacy platform that helps consumer retail businesses drive revenue and growth through customer communities. The software enables brands to manage advocacy programmes at scale.
Categories
Founders

Paul Archer
co-Founder and CEO
Paul is the founder and CEO of Duel and hosts the Building Brand Advocacy podcast. His background includes founding the Daredevil Project and participating in the It's on the Meter expedition.
LinkedInPT
Panaiotis Tsarouchis
Viral games developer
Investors
- £2.5MSuperSeedLead

- £1.8M
Funding history
£2.5M
£1.8M
The funding round was led by Downing Ventures alongside Publicis Groupe, London Co-Investment Fund, and University of Bristol Enterprise Fund.
