£11.9M
The Series A round was co-led by Molten Ventures and Bright Pixel Capital with participation from Peter Bauer.
Duel
Duel operates a brand advocacy platform that helps retail brands grow through customer and creator communities.
£16.2MTotal raised
Duel provides a brand advocacy platform that helps retail brands grow by activating their customer and creator communities. The company enables businesses to manage networks of advocates to generate authentic content and drive referrals.
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Founders
Paul Archer
CEO and co-founder
Paul is the founder and CEO of Duel and hosts the Building Brand Advocacy podcast. His background includes founding the Daredevil Project and participating in the It's on the Meter expedition.
LinkedInPT
Panaiotis Tsarouchis
Viral games developer
Investors
- £11.9M
- £2.5MSuperSeedLead
- £1.8M
Funding history
£2.5M
The London technology start-up raised the capital from SuperSeed to expand its brand advocacy platform.
£1.8M
The funding round was led by Downing Ventures alongside Publicis Groupe, London Co-Investment Fund, and University of Bristol Enterprise Fund.