Duel secures £2.5m Seed funding led by SuperSeed to scale its brand advocacy platform
The London technology start-up raised the capital from SuperSeed to expand its brand advocacy platform.
Duel provides a brand advocacy platform that helps retail brands grow by activating their customer and creator communities. The company enables businesses to manage networks of advocates to generate authentic content and drive referrals.
London-based brand advocacy platform Duel has secured £2.5m in a Seed funding round led by SuperSeed. The capital will support the company as it maintains its monthly growth rate and scales its operations for an expanding international client base.
The company provides software that allows consumer brands to coordinate customer advocates and influencers, aiming to reduce reliance on traditional digital advertising. Clients include ASOS, Monica Vinader, and Charlotte Tilbury.
From the founder
"We’re in the depths of a people-powered revolution when it comes to growing consumer brands, as now content created by real people influences so many of our purchase decisions, not ads generated by businesses."
Paul Archer
CEO and co-founder at Duel
Investor perspective
"For too long, consumer brands have been forced to rely on expensive ads to drive revenue. Duel’s technology is a game changer, as it helps brands reduce their reliance on ineffective advertising strategies and instead use their own communities to grow."
Mads Jensen
Managing Partner, SuperSeed
Use of funds
- 01Grow the team
Investors
Categories
About the company
Duel
Duel operates a brand advocacy platform that helps retail brands grow through customer and creator communities.