Bright Pixel Capital is the technology investment arm of the Sonae multinational group, holding a portfolio of more than 60 companies ranging from early to growth stages.
Wellington Management led the financing round, which brings total funding to £110m.
"Everyone is focused on building bigger models, but for physical AI, the bottleneck isn't model size. It's data readiness. You can have the most sophisticated model in the world, and it will still fail if the data feeding it is incomplete, inconsistent, or misaligned with real-world conditions. That's the problem we solve."
The Series A round was co-led by Molten Ventures and Bright Pixel Capital with participation from Peter Bauer.
"Duel is rewriting the playbook for how brands grow in the modern world. Performance marketing has become expensive, impersonal, and often ineffective. Duel provides an alternative that is better aligned to how consumers discover and engage with brands and can transform the way that brands are built and marketed. We’re thrilled to support Duel as they build a new category and reshape how modern brands grow."