The University of Bristol Enterprise Fund is an early stage investment fund backing scientific and technological companies spun out of the University of Bristol or being supported by the University's SETsquared incubator.
The funding round was led by Downing Ventures alongside Publicis Groupe, London Co-Investment Fund, and University of Bristol Enterprise Fund.
"There has been a major generational shift in consumer behaviour that has stemmed from a trust crisis – trust in institutions, in brands, and in advertising is at an all-time low."
The funding round was led by Longwall Venture Partners to support research and technology scaling.
"This investment gives us a platform to really accelerate in 2020 and scale-up the delivery of our game-changing technology to farmers across the country. We’re seeing rising demand from around the world for new technologies to help farmers grow crops in ways that mitigate against the effects of climate change and ever-increasing extreme weather events."