Co-founder of Mimecast who has committed more than £3.7m to Willo over an 18-month period.
Portfolio
3
companies
Duel
Duel operates a brand advocacy platform that helps retail brands grow through customer and creator communities.
Willo
Digital recruitment platform providing video and audio screening tools for employers.
Willo Technologies
Willo Technologies provides a video interview platform that streamlines global hiring processes.
The funding follows a series of investments from Mimecast co-founder Peter Bauer to support international growth and combat AI-generated application fraud.
"Employers tell us they are inundated with AI-generated CVs that are hard to verify and review. That’s making it increasingly difficult for genuine, qualified candidates to stand out"
The Series A round was co-led by Molten Ventures and Bright Pixel Capital with participation from Peter Bauer.
"Duel is rewriting the playbook for how brands grow in the modern world. Performance marketing has become expensive, impersonal, and often ineffective. Duel provides an alternative that is better aligned to how consumers discover and engage with brands and can transform the way that brands are built and marketed. We’re thrilled to support Duel as they build a new category and reshape how modern brands grow."
The recruitment technology scale-up secured backing from investors including Peter Bauer and 1818 Venture Capital.
"This is a significant moment for the team at Willo, and also for the UK tech start-up scene. It’s no secret that the investment landscape has been challenging of late, so to receive this level of backing from investors like Peter Bauer is a massive statement of faith in what we have achieved and where we’re going."
