Peter Bauer

"Duel is rewriting the playbook for how brands grow in the modern world. Performance marketing has become expensive, impersonal, and often ineffective. Duel provides an alternative that is better aligned to how consumers discover and engage with brands and can transform the way that brands are built and marketed. We’re thrilled to support Duel as they build a new category and reshape how modern brands grow."

"This is a significant moment for the team at Willo, and also for the UK tech start-up scene. It’s no secret that the investment landscape has been challenging of late, so to receive this level of backing from investors like Peter Bauer is a massive statement of faith in what we have achieved and where we’re going."