Quaestus Capital Management led the Series A round to support international growth and sustainable ad technology.
"At the heart of our industry is an inherent value exchange between advertiser and consumer, and I’m on a mission to harness that value as a significant force for good. Through our respectful, positive ad platform, brands can treat people online as partners, rather than targets, united by a desire to have a meaningful social impact. Backing from industry experts like QCM and First Party Capital, social impact investors and, indeed, the general public, will help to supercharge our growth whilst keeping us true to our values at every step along the way."
The funding round was backed by Octopus Ventures, Headline, Volution, Verso Capital, and Channel 4 Ventures, alongside a retail crowdfunding campaign.
"We’re delighted to have such great support from the VC community as well as ‘the Crowd’. There’s significant momentum behind revolutionising the life insurance space, but there is also a much broader opportunity for our deathwish platform which allows people to plan exactly what they want to happen when they die. We’re here to help our customers think about how they want to be remembered and enable those wishes to be tied into their life insurance plan, to give it a real meaning."
The investment round was led by Quaestus Capital Management and will support international expansion and carbon reduction technology.
"At the heart of our industry is an inherent value exchange between advertiser and consumer, and I’m on a mission to harness that value as a significant force for good. Through our respectful, positive ad platform, brands can treat people online as partners — rather than targets — united by a desire to have a meaningful social impact. Backing from industry experts like QCM and FirstPartyCapital, social impact investors and, indeed, the general public, will help to supercharge our growth whilst keeping us true to our values at every step along the way."
