Good-Loop secures £4.5m Series A funding led by Quaestus Capital Management to expand US operations and product development.
The investment round was led by Quaestus Capital Management and will support international expansion and carbon reduction technology.
Good-Loop operates a global advertising platform that turns online ad engagement into charitable donations. The company also provides digital carbon tracking tools to help brands measure and offset emissions.
Good-Loop has raised £4.5m in a Series A funding round led by Quaestus Capital Management. The investment also drew participation from Scottish Enterprise, SIS Ventures, First Party Capital and participants via the Seedrs crowdfunding platform. The capital will be deployed to accelerate product development, particularly around carbon reduction solutions, and to expand international operations with new offices in Chicago and New York. This latest injection brings total funding in the business to £6m since its inception.
From the founder
"At the heart of our industry is an inherent value exchange between advertiser and consumer, and I’m on a mission to harness that value as a significant force for good. Through our respectful, positive ad platform, brands can treat people online as partners — rather than targets — united by a desire to have a meaningful social impact. Backing from industry experts like QCM and FirstPartyCapital, social impact investors and, indeed, the general public, will help to supercharge our growth whilst keeping us true to our values at every step along the way."
Amy Williams
CEO at Good-Loop
Investor perspective
"Good-Loop elevates advertising and conscious-minded business to an entirely new level and will become the industry Fairtrade Stamp. The business model solves many longstanding issues in the sector and is the paradigm shift that has been needed to regain consumer trust in transparent and ethical advertising that not only provides superior results to advertisers, but does it while making great contributions to the world through philanthropic giving. It is a win-win for all parties. Ultimately, Good-Loop proves doing good is truly good for business – it is not a trade-off. I’m genuinely honored to have led their Series A, and to be working with such an exceptional company and team."
Austin Davis
CEO, Quaestus Capital Management
Use of funds
- 01Continue product development
- 02Expand into international markets
Investors
Austin Davis
Quaestus Capital Management
Kerry Sharp
Scottish Enterprise
Rob Halliday
SIS Ventures
Rich Ashton
First Party Capital
Seedrs