£4.5M
Quaestus Capital Management led the Series A round to support international growth and sustainable ad technology.
G
Good-Loop
Good-Loop connects brand advertising campaigns with charitable giving and carbon reduction.
London, UK—Founded 2016
£10.2MTotal raised
Good-Loop operates a digital advertising platform that directs consumer attention toward charitable donations and carbon reduction.
Filed accounts
Cash at bank
Members only
Total assets less current liabilities
Members only
Net assets
Members only
Shareholders' funds
Members only
Fixed assets
Members only
Employees
Members only
Cash, assets and headcount from Good-Loop's latest Companies House filing — with year-on-year movement, free with a Winfred account.
Categories
Founders
Amy Williams
CEO
Amy is the founder and CEO of Good-Loop. She has previously judged the Sustainable Development Goals at Cannes Lions and chaired BIMA's sustainability council.
DW
Daniel Winterstein
CTO
Daniel brings technical leadership and founder experience from Good-Loop, alongside engineering roles in artificial intelligence. He also serves as a board trustee for Scottish Education and Action for Development.
LinkedInInvestors
- £4.5M
- £4.5MSIS VenturesFollow-on
- £1.2M
Funding history
£4.5M
The investment round was led by Quaestus Capital Management and will support international expansion and carbon reduction technology.
£1.2M
The ethical video platform has raised £1.2m from backers including You & Mr Jones to grow its commercial team.