WinfredFunding Intelligence

Back to Startups

G

Good-Loop

Good-Loop provides an ethical advertising platform that connects brand engagement with charitable giving.

London, UK—Founded 2016

£5.7MTotal raised

Good-Loop operates a global advertising platform that turns online ad engagement into charitable donations. The company also provides digital carbon tracking tools to help brands measure and offset emissions.

Categories

Founders

Amy Williams

Amy Williams

CEO

Amy is the founder and CEO of Good-Loop. She has previously judged the Sustainable Development Goals at Cannes Lions and chaired BIMA's sustainability council.

DW

Daniel Winterstein

CTO

Investors

Series A24 February 2022
£4.5M
QC
Quaestus Capital ManagementLeadFollow-on
Scottish Enterprise
SIS VenturesFollow-on
First Party Capital
Seedrs
Seed13 January 2020
£1.2M
Y&
You & Mr JonesLead
QC
Quaestus Capital Management
SIS Ventures
GC
Galvanise Capital
SI
Scottish Investment Bank

Funding history

Series A24 February 2022

£4.5M

Good-Loop secures £4.5m Series A funding led by Quaestus Capital Management to expand US operations and product development.

The investment round was led by Quaestus Capital Management and will support international expansion and carbon reduction technology.

Seed13 January 2020

£1.2M

Good-Loop secures £1.2m Seed funding led by You & Mr Jones to expand commercial operations.

The ethical video platform has raised £1.2m from backers including You & Mr Jones to grow its commercial team.