Good-Loop raises £4.5m in Series A funding to expand US operations and develop green advertising tools
Quaestus Capital Management led the Series A round to support international growth and sustainable ad technology.
Share allotment filed at Companies House
Good-Loop operates a digital advertising platform that directs consumer attention toward charitable donations and carbon reduction.
Good-Loop has closed a £4.5m Series A funding round to accelerate its product roadmap and expand its presence in the United States. The investment will support the development of carbon-reduction solutions and the opening of new offices in New York and Chicago.
The financing was led by Quaestus Capital Management, with participation from Scottish Enterprise, SIS Ventures, First Party Capital, and individual backers through the Seedrs crowdfunding platform. The latest capital brings total funding raised by the firm to £6m since its inception.
The company provides digital advertising formats that incentivise viewers by unlocking charitable donations, reporting higher engagement rates than standard formats. Major clients include Unilever, PepsiCo, and Nestlé.
From the founder
"At the heart of our industry is an inherent value exchange between advertiser and consumer, and I’m on a mission to harness that value as a significant force for good. Through our respectful, positive ad platform, brands can treat people online as partners, rather than targets, united by a desire to have a meaningful social impact. Backing from industry experts like QCM and First Party Capital, social impact investors and, indeed, the general public, will help to supercharge our growth whilst keeping us true to our values at every step along the way."
Amy Williams
CEO at Good-Loop
Investor perspective
"As one of Good-Loop’s early investors, SIS Ventures has always believed in the company’s potential to deliver significant social impact through its disruptive advertising technology. Since starting up, progress has been impressive and Good-Loop is now remarkably well positioned for global growth and impact creation. It has been a real privilege sharing the journey with a first-class team and we’re excited to be part of the next chapter."
Rob Halliday
Senior Investment Manager, SIS Ventures
Use of funds
- 01Expand into international markets
- 02Continue product development
Investors
Austin Davis
Quaestus Capital Management
Scottish Enterprise
Rob Halliday
SIS Ventures
Rich Ashton
First Party Capital
Seedrs