Untamed raises £10m in Series B funding led by Coefficient Capital to expand retail and international reach.
The funding round was led by Coefficient Capital alongside participation from Five Seasons Ventures and Redrice.
Untamed is a London-based direct-to-consumer pet food brand providing high-meat nutrition tailored to the biological needs of cats.
London-based feline nutrition brand Untamed has secured £10m in Series B funding to scale its operations. The round was led by New York investment firm Coefficient Capital, with participation from existing backers including French firm Five Seasons Ventures and London-based Redrice.
The capital will be used to scale the company's direct-to-consumer subscription service, build out its retail footprint, and prepare for international expansion. The raise brings Untamed's total funding to £23m.
Founded in 2019, Untamed produces human-grade, whole-meat cat food designed to address the digestive and nutritional shortcomings of traditional commercial pet food. The company currently serves tens of thousands of cats across the UK monthly.
From the founder
"We plan to use the capital to double down on our DTC success, expand into retail, and, in time, expand into new geographies."
Marco Pacifici
Co-Founder and CEO at Untamed
Investor perspective
"Untamed is redefining what it means to care for our pets—combining science, passion, and purpose in a way that truly resonates with today’s consumer. We’re excited to help scale their vision and build a category-defining brand in the years ahead."
Andrew Goletka
Managing Partner, Coefficient Capital
Use of funds
- 01Accelerate go-to-market
- 02Expand into international markets
