Luna Daily secures £3.6m seed funding to drive international expansion and product development
The funding round was led by Redrice, Joyance Partners, Velocity Juice, and angel investors.
London-based intimate body care brand offering microbiome-balancing products designed for all skin types.
Luna Daily, an intimate body care brand based in London, has raised £3.6m in a seed funding round. The investment was backed by Redrice, Joyance Partners, Velocity Juice, and a group of angel investors, providing the company with a majority female cap table.
The capital will be deployed to drive international expansion, particularly in North America, and to accelerate new product development. Additionally, the funds will support the creation of a female intelligence platform featuring educational resources and round-the-clock access to medical experts.
The brand has established a retail presence with outlets such as Harrods and Sephora, where its products will be stocked across more than 260 stores in North America. The company aims to normalise conversations around intimate care and remove social stigma through its formulations.
From the founder
"For so many women, their intimate skin is an afterthought, only prioritised when there is a ‘problem’ and they’re forced to use outdated feminine hygiene products which have ‘what’s wrong with her?’ associations."
Katy Cottam
Founder and CEO at Luna Daily
Investor perspective
"We invest in the future of health and happiness, and back businesses that delight and bring joy. Luna Daily fits perfectly within this ethos and meets a clear need in the feminine health market."
Claire Cherry
Investment Partner, Joyance
Use of funds
- 01Expand into international markets
- 02Continue product development
Investors
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About the company
Luna Daily
Luna Daily produces microbiome-balancing body care products for intimate skin across all life stages.