The fashion rental platform secured backing from Redrice Ventures and Closed Loop Partners to fund its international growth.
"By Rotation offers a beautiful solution for today’s fashion consumers that merges the best of social media, peer to peer commerce for a modernized rental & resale experience. The result is an elegant platform that reinspires shoppers to build communities around the products they love while keeping them in use longer. This is a great model for the future of commerce."
Ascension's Fair By Design fund led the pre-seed round, with participation from Ada Ventures, Redrice Ventures and True.
"While dialogue around an ageing population focuses on the growing burden on health services, my experience sees a generation of people with more energy, desire for life and time than ever before,"
