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J

Joyance

Venture Capital

Joyance Partners invests in the future of health and happiness, backing businesses that bring joy and meet clear needs in the feminine health market.

Portfolio

4

companies

By category

  • FemTech£3.6M
  • HealthTech£3.4M
  • WellnessTech£3.0M
  • CleanTech£2.5M

By location

  • London£10.0M
  • United Kingdom£2.5M

Portfolio companies

J

Jude

Jude offers digital subscription services and natural treatments to improve bladder health.

LD

Luna Daily

Luna Daily produces microbiome-balancing body care products for intimate skin across all life stages.

S

Sparxell

Sparxell develops plant-based, biodegradable colourants to eliminate synthetic chemicals from industrial products.

p

pirkx

pirkx provides accessible health and wellbeing benefits for workers through a digital platform.


Team

CC

Claire Cherry

Partner

CC

Claire Cherry

Investment Partner

YC

Yang Chen

Venture Partner

Yang brings investment experience from roles at Joyance Partners and Social Starts.


Recent investments

Seed
$3.2M

The round drew participation from investors including Circular Innovation Fund, Katapult, and Joyance Partners to accelerate commercialisation.

"The global movement towards plant-based alternatives has experienced exceptional growth in recent years with a reshaping of entire industries such as meat and dairy. The same opportunity exists within colourants, driven by a common interest of consumers, brands and regulators to transition to fully sustainable, biodegradable, circular products. Most brands are committed to eliminating synthetic chemicals from manufacturing processes altogether. Our plant-based materials can be grown and sourced locally in a complete rethink of how colours are currently being manufactured while reducing transport emissions. The industrial applications for Sparxell’s products are broad, from cosmetics and textiles to paints and packaging"
— Benjamin Droguet, Founder and CEO
Seed
$4.2M

The London-based bladder care startup secured backing from Eka VC and Joyance to drive its upcoming launch in the United States.

"Since launch, we’ve improved the lives of tens of thousands of people suffering from bladder issues with treatments and education tools. This investment will be critical in us achieving this mission, and expanding our services to the US, where 75m people struggle with these issues. I’m incredibly happy to welcome Eka Ventures and Joyance – who are aligned on our healthcare mission – and to continue our partnership with Samos VC."
— Peony Li, Founder
Seed
£3.6M

The funding round was led by Redrice, Joyance Partners, Velocity Juice, and angel investors.

"For so many women, their intimate skin is an afterthought, only prioritised when there is a ‘problem’ and they’re forced to use outdated feminine hygiene products which have ‘what’s wrong with her?’ associations."
— Katy Cottam, Founder and CEO
Seed
£3.0M

NoBa Capital led the pre-Series A round, which will fund product innovation, marketing, and entry into new markets.

"This fundraise means a lot. It is validation that what we are building is solving a genuine and far-reaching problem which, for too long, has been left unaddressed."
— Stella Smith, Founder & CEO